It happens every year. On 1 April, creative teams launch a campaign or a product that gets people talking. Is it real? Is this another April Fool’s Day prank? What were the best campaigns in ...
Entertainment and pop culture magazine Variety has launched an Australian arm. The publication has been around since 1905, but this is the first Australian iteration. The Brag will be at the helm of Australian Variety. ...
Did you ever get a tattoo of a foreign language? Perhaps a reminder of a holiday when you were younger? But, do you know what it actually means? Duolingo is helping people find out the ...
Made in Katana has worked with Triple J since 2015. Since the partnership, Made in Katana has changed the way the voting works on the iconic Hottest 100 countdown. Marketing sat down with co-founder Adam ...
Built up your social following but still not converting? A following on Instagram won’t mean anything if you don’t have their data. As marketers, we’ve been taught that following and engagement is everything. However, you ...
Shriro Holdings has named independent network Assembled Group as its official communications partner for the launch of a new brand positioning campaign for Omega Appliances. The competitive pitch was an integrated response, bringing together two ...
A new Qantas campaign has been released. The campaign relies on the iconic Still Call Australia Home, and a bevy of stars. The airline launched its first iteration of I Still Call Australia Home more ...
Although it’s yet to be called, the federal election is coming up in 2022. To help the spread of trustworthy and relevant information, TikTok has launched an election guide. The social media platform has vowed ...
Instagram has heard the people. Ever since it got rid of its chronological feed, people have been complaining. From 24 March 2022, users can now choose between chronology or algorithm based scrolling. The social media ...
Cheetah Digital has released a report looking at how consumer behaviours have changed. The report delves into how a post-pandemic world has changed the face of marketing. Surveying over 5,400 consumers across Australia, UK and ...
Love it or loathe it, 7-Eleven’s $1 coffee is a well-known treat. The unlikely king of coffee has now branched out temporarily into the skin care sector. Coffee scrubs have been all the rage for ...
It’s known for its unique and cut-through campaigning, but is a nine-minute spot too long even for Apple? In 2019, Apple released a three-minute ad online. The ad was called The Underdogs, and profiled four ...
It’s always time for a gin, and on British Airways’ flights, now you can have one anytime. British Airways has collaborated with Aviation American Gin to make the gin available on all flights, no matter ...
