Author: Olivia Shying
What is the ‘best’ consumer brand of 2013? Depends how you measure it. Brand consultancy Siegal and Gale has released its annual ‘Global Brand Simplicity Index’, rating brands from the most simple to most complex and analysing their stock price performance. Surveying 10,000 people from seven countries, the research asked consumers a number of questions […]
Virgin is expanding its Velocity Frequent Flyer loyalty program by enabling Virgin Mobile customers to earn frequent flyer points. New and existing Virgin Mobile customers who have postpaid plans with the provider will now be able to earn three points for every dollar they spend with the mega brands mobile branch. Director of Virgin Mobile’s […]
The fact that commercial print publications are increasingly moving towards digital formats comes as no surprise, but the rate and level that they are doing so does, according to digital publishing experts. Earlier this week Marketing brought you the story of how Amway had ceased its monthly production of 100,000 print brochures and magazines and […]
Over the last few years the world of advertising has been exposed for all to peek at by the ABC’s marketing series The Gruen Transfer/Nation/Planet/Sweat. The show, where a panel of industry veterans discuss all things communications, last night asked two advertising companies to pitch an ad convincing viewers that advertising should be banned. Despite […]
Coles customers are more likely to have a smartphone than shoppers at other supermarkets, findings from Roy Morgan research show. The research reveals that 59% of Coles shoppers use a smartphone compared to 53% of Woolworths and Aldi customers and only 43% of IGA customers. In an attempt to capitalise on their customers’ love for […]
What does the coach of the South Sydney Rabbitohs have in common with the artistic director of the Australian Chamber Orchestra (ACO)? And what relevance do either have to the business world? That was the question many of the attendees at a recent seminar run by agency How to Impact would have been asking. The […]
Travellers no longer have to wait until they reach their destination to read Welcome To New Zealand, part of the Welcome To series of travel publications for discerning travellers. The title has today launched a new digital platform that will provide travellers with up-to-the-minute information and special deals so they can make the most of […]
The big four banks are keeping their customers satisfied, according to Roy Morgan’s Consumer Single Source Survey. Overall, consumer satisfaction levels during the six months before September reached 79.7%, the highest result for the big four in the past 18 years. The Commonwealth Bank (CBA) recorded the highest level of customer satisfaction among the big […]
News Corp Australia’s Taste.com.au has announced a a product integration partnership with Coles. The website will feature Coles deals and specials as well as special offers for customers, coupons and Curtis Stone ‘Feed Your Family’ content. Coles’ other partnerships include top UK chef Heston Blumenthal, My Kitchen Rules and MasterChef. Coles marketing and store development director Simon […]
MEC and digital campaign agency Social Ally have come together to employ real-time technology to launch Arnott’s campaign for new product variant Tim Tam Chocolicious Bites. The campaign centres around an interactive consumer poll asking respondents to decide whether Tim Tam Chocolicious Bites are chocolates or biscuits – for the chance to win a year’s […]
