Take a look at the typical American family fridge and you’ll see a litany of well-organised coupons and vouchers. But the typical Aussie fridge is mostly void of coupons and is instead covered in kids’ ...
‘Outside of a dog, a watch is man’s best friend’ – so the beginning of comedian Groucho Marx’s famous line goes. Belle Charlene Kwan looks into how Longines markets itself as every sportsman and Hollywood ...
I enjoy hearing back from readers and receiving emails debating some of my commentary and others contributing some interesting viewpoints. By far the most common request, however, is for some mobile stats and facts to ...
A change is afoot, and its name is mobile. Cutting through the hype surrounding mobile can be difficult, but making sense of the situation and possibilities offered by the mobile channel is the major challenge ...
Cider brands have bucked the downward trend to be one of the only growth segments in the Australian alcohol category with a 10% increase in regular drinkers aged between 18 and 24 since 2006. The ...
Could you imagine a high profile retail brand that targets woman aged 18 to 30 not having an online presence? Definitely not – maybe in the late 90s, but not in 2011. The same can ...
More than half of South East Asian mobile internet users are doing so via an Apple device, according to new data from digital research firm Effective Measure. The study examined South East Asia’s ’emobile population’, ...
In the US, 2012 is being touted as the year of the mobile payment, but closer to home experts believe the mobile electronic wallet will not go mainstream in the next two years due to delays in infrastructure ...
It is not news to retailers that the way consumers shop has changed, but few retailers are making the changes necessary to capitalise on today’s smarter consumer, according to a report from IBM. ‘Capitalising on ...
With more than half of consumer spending growth in developed markets expected to come from the 55+ ‘silver segment’ in the coming decades, a report from the Boston Consulting Group (BCG) urges brands to act ...
The impact of the internet on the media and retail industries is well documented, but less so is the change it is starting to bring in consumer financial services. According to McKinsey’s ‘2011 Asia Personal ...
Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly ...
The adoption of personal media devices such as mobile phones, tablets and portable and home gaming consoles is changing the way we consume media and information. Communication and collaboration channels are being reinvented, and the ...
