Figures released by Commercial Radio Australia this week reveal that advertising revenue in metropolitan markets increased 1.1% to reach $682.7 million last year. The commercial radio industry body reported growth in all five metropolitan markets ...
It may sound crude, but the old adage ‘it’s not the size that matters, but what you do with it’, has never been more true, especially in PR. Big agencies have ruled the roost for ...
FMCG megalith Unilever sits in a significant position. Not just because of its massive, worldwide reach and range of brands, but also because of the ambitious and specific targets it has set for revenue and ...
2011 was another interesting year for the publishing business. Magazines, one of the hardest hit sectors, steadily lost the advertising gains they worked so hard to win back from the carnage of 2009. And as ...
There’s only one thing more Australian than Vegemite, and that’s Australia. So naturally, in the lead up to Australia Day on 26 January, Kraft Foods is changing the name of its iconic black spread to ...
For the geeks among us, Christmas is yet to arrive. Gadget lovers and tech boffins rejoice: this Tuesday it will be game on when the Consumer Electronics Show (CES) opens in Las Vegas. CES has been the stage from ...
Digital marketing and media event ad:tech is offering young digital marketers the chance to win a return trip to its New York or San Francisco events in a competition launched to find Australia’s sharpest young ...
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer problem you’re going to address and how it delivers a benefit to your ...
We’ve all heard the expression ‘sex sells’. Normally we are referring to advertising. However, all too often in the sales world sex is used to sell a product or service. I’m here to say it ...
Linda Loose, DM Hall of Fame honouree, is a failed New York cabaret singer who found her truer calling in direct/digital marketing. One-time GM JWT Direct NY and Australia, she now dishes out independent advice, ...
Why do we resist change and become so protective of the past? History shows that everyone, from countries and corporations to small businesses, must learn to evolve in order to survive.
Frank Chamberlin is a part-time lecturer in the Master of Marketing at Monash University and runs the 12-year-old writing consultancy, Action Words – www.actionwords.com.au.
Thomas Brown is head of insights for the Chartered Institute of Marketing (CIM), where he heads up CIM’s industry professional development strategy and chartered accreditation, and leads a series of high profile benchmarking and research ...
