The new generation of smart TVs infiltrating our living rooms raises serious questions about the future of the advertising model traditionally associated with the small screen, but Unilever thinks it may have found the answer ...
Around 26,000 members of the world’s media will base themselves in London come the Games of the XXX Olympiad in July, bringing with them new wireless technologies set to challenge the capacity of London’s wireless ...
Google’s ad revenue continues to soar despite a slowdown at the end of 2011, with a total of US$36.53bn in ad revenue recorded for the year, a 29.4% increase on 2010. In its fourth quarter ...
It has been described as starting off where Google failed with its ‘Squared’ structured data and semantic search experiment. FindTheBest is a ‘comparison engine’ that extracts product information from web sources and adds in human ...
Woolworths has thrown its hat into the daily deals ring with the soft launch of its own discount site, Door Buster, last week. The site follows a Catch of the Day style model but offers ...
Earlier today (AEDT), Apple announced a set of education initiatives as part of an attempt to further carve out gains in the education sector. At a press event in New York, Apple showed off a ...
Like all tech-based industries, telecommunications is a sector in flux. With game-changing devices making their presence felt, low-cost smartphones, tablets and an app economy are tipped to dominate the field of play for telecoms in ...
With app numbers set to explode in 2012, the task of monetising them becomes ever more challenging. A new study, however, suggests that future profitability for developers rests with the in-app purchase model championed by ...
Have you ever wandered into a supermarket that wasn’t your local and tried to find what you consider to be a simple, staple item; the butter, Vegemite or a packet of pasta? Was it easy? ...
Out of home (OOH) advertising has shown stable growth while other traditional media channels have declined. But this is not to say the OOH scene is standing still. Like all communications, out of home ad ...
High-profile web and technology organisations including Google and Wikipedia have gone ahead with planned protests against the Stop Online Piracy Act (SOPA), despite diminishing support for the Bill, which would restrict piracy but also render ...
The custom publications of ANZ Private and ANZ Trustees are set to relaunch this year with a change of publisher for both titles. ANZ Private’s luxury magazine, In Private, and ANZ Trustees’ philanthropy publication, The Journey of Giving, will ...
Despite the erosion of traditional advertising channels and a soft media market, out of home (OOH) advertising channels posted a 3.4% increase in 2011 with revenue of $494 million, according to figures from the Outdoor ...
