Online ticketing and event promotion company Eventbrite has thrown down the gauntlet to Ticketek labelling the ticketing giant a ‘dinosaur’ and announcing expansion plans in Australia. The self-service ticketing platform, which allows anyone to create, promote and ...
The Christmas retail figures are in and the news is not good for retailers. In a month that usually sees month-on-month growth, retail figures dropped, albeit marginally, in December placing even greater pressure on the ...
by Peter Osborne, manager, trade marketing and public relations, SEEK In the fast-paced world of marketing, a year is a heck of a long time. When you consider that this time a year ago, ...
This article first appeared in the February 2012 issue of Marketing magazine, available here. Somewhere in between the black (guilty!) and the white (not guilty!) of our legal system lies the colour grey. Grey being ...
The juggernaut group buying sector saw seven-fold growth in 2011, according to figures out today from tech research company Telsyte, but there was a decline towards the end of the year as the Christmas period ...
The Australian Competition and Consumer Commission (ACCC) kicks off a consumer rights media campaign today aimed at correcting widespread confusion among consumers about what to do when a product or service they buy turns out ...
A vacuum pack food saver, vegetable smoothies, sweet potato fries and private label deli style chips feature in the Product of the Year 2012 awards for best consumer product. The study of 7,000 Australian shoppers ...
A coach is someone who helps people achieve their goals faster and become or maintain a ‘number one’ status. Elite performers see the value their coach brings to their craft. In business, coaches can come ...
As their presence grows at the expense of brands, consumer backlash against supermarkets’ private label lines has intensified according to a report from research agency TNS. With retailers deleting branded products from their range to ...
The Financial Times has rated the Melbourne Business School’s marketing teaching as among the best in the world, as part of its global study of MBA courses. According to the Financial Times Global MBA Ranking 2012, Australia’s leading MBA schools are ...
If you can’t see the video below, please reload this page. “You’ve got 8 seconds to hook me and 110 seconds to close me.” Jeffrey Hayzlett shares his approach to the elevator pitch at the Schmart Marketing ...
This guide is featured in the February 2012 issue of Marketing magazine, available here, and including an extended recruitment feature. Data comes courtesy of Hudson Salary Survey. Employee optimism in the sales, marketing and communications profession is rising as ...
This guide by Peter Noblet, regional director sales and marketing, Hays Specialist Recruitment, is featured in the February 2012 issue of Marketing magazine, which is available here, and includes an extended recruitment feature. A job interview is one of ...
