Subscription TV ad revenue grew by almost 4% in the second half of last year, driven by interactive programming according to the Australian Subscription Television and Radio Association (ASTRA). Compiled by Ernst & Young, the ...
Marketing speak is in overdrive in the UK with Mars confectionary introducing a ‘calorie cap’ program across its chocolate range, according to reports. Marketing magazine in the UK (no relation to this publication) reports that the ...
After filling the role of acting CEO since November, the Communications Council today announced the permanent appointment of Margaret Zabel as its CEO. Over the past three months Zabel has worked with stakeholders to explore ...
We can all be TV stars now by starting a YouTube channel. Creating compelling videos helps you engage with your target audience and is a great way to bring exposure to your business and also ...
The financial services sector has been a bearer of bad news lately – amounting to valuable lessons on reputation management. Let's compare the news on Westpac and Perpetual, for illustration purposes.
Google’s move into hardware was rumoured to be accompanied by a foray into retail this week after Bloomberg reported on planning applications lodged by the search giant to open a store in Dublin, Ireland. However, ...
Online advertising expenditure is forecast to grow to $4.3 billion and command a greater share of the advertising dollar than newspaper or TV by 2015, says the Interactive Advertising Bureau (IAB), but government spend remains ...
Melbourne commuters will be able to access free wireless internet at Flinders Street Station from next month in return for their eyeballs and a little personal information. Users who log on to the wireless connection, ...
Mention promotional products and pens, note pads and the occasional thumb-drive springs to mind. We showcase new ways that marketers are putting their brands out to the market and get our expert panel to rate ...
The juggernaut group buying sector exceeded revenue expectation in 2011 and posted a phenomenal 650% year-on-year growth. Its ability to tap into both the power of the ‘crowd’ and a post-GFC consumer trend toward thrift ...
Sony Music has sparked controversy following its decision to increase the price of Whitney Houston’s greatest hits album, The Ultimate Collection, on iTunes just hours after the singer was pronounced dead. According to the Guardian, the music giant lifted the ...
In a well-timed announcement this Valentine’s Day, the Australian Competition and Consumer Commission (ACCC) has thrown its support behind online dating and romance services in their fight against scammers. Scams involving dating and romance cost ...
This guest post is by Anna Cicognani, executive general manager, Marketing Services, PMP Limited and David Warwick, director of technology and services, Bwired. Happy birthday, Internet, your gift is adult responsibility, wrapped in the legal paperwork ...
