Profits for the pay-walled Financial Times jumped 17% to AU$112.7 million in 2011, on the back of a 28% surge in paid online subscriptions and more than four million registered users. The title, which is ...
Two giants in their fields, Westfield and Groupon, have joined forces to bring shoppers deals from thousands of retailers via a group buying model. ‘Groupon Powered by Westfield’ will send subscribers weekly deals that can ...
Google has appointed a new head of consumer marketing for YouTube, hiring an executive of rival Microsoft’s search engine, Bing. Danielle Tiedt, general manager of Bing, will take on the role of VP of marketing ...
Fairfax has announced plans to slash $170 million in costs over the next three years, according to an update to the ASX. The company, which notched a 44% slump in net profit for the first ...
After announcing it will cut 1600 jobs earlier in the year, consumer goods giant Procter & Gamble plans to wipe out another 4000 to streamline its marketing budget and save $10 billion by 2016. The cuts, ...
Marketing and design have the potential to be one of the great pairings of the modern world, seamlessly working in synergy so that each impacts the other positively. Yet many marketing/design combinations focus solely on ...
Not content with its success in online video, Google has applied for a video franchise license to launch a TV service in the US, according to a report from the Wall Street Journal. The search giant applied ...
The most effective online ad format is the ‘sidekick’, according to research reported by MediaMind, which details the top five most effective digital ad units. The research found that the sidekick – a sidebar ad ...
Roy Morgan’s extensive ‘State of the Nation’ report included a look into Australians’ eating and drinking habits over the last 9 years. The findings include the fact that drinking coffee and tea in cafés has ...
The days of the Minority Report, where billboards serve personalised ads to those who approach, may be upon us. Overnight, a bus shelter billboard in the UK using built-in camera and facial recognition technology started serving customised ...
Update: Normal services resumed late Thursday afternoon. If you’re reading this on your Telstra NextG-connected iPad, congratulations. You are possibly the only one. The nation’s biggest telco has been struck with connection problems over the ...
Melbourne daily paper the Herald Sun will introduce a freemium model for its digital products in a matter of weeks following in the footsteps of News Limited stablemate, The Australian. The Sun, which commands the fifth largest Australian ...
Holden will kill off its iconic Commodore brand within five or six years in a move the company hopes will help them stay current, according to the Australian Financial Review. Tim Lee, president of the company’s ...
