Aussies have given their seal of approval to advertising on mobile phones, according to a recent study, which revealed most are equally as comfortable with mobile ads as those on TV or online. The study ...
Tablets have reached a tipping point in Australia, now owned by 18% of households and forecast to infiltrate 39% by 2013, according to new research from Nielsen. The ‘Nielsen Australian Online Consumer Report 2011-2012’ found ...
Apple has announced the 25 billionth download from its App Store today, after surpassing that mark at the weekend. A countdown (or, countup, rather) had been displayed on the App Store’s front page in the ...
A new two-minute TVC for The Guardian, starring the three little pigs and the big bad wolf, is pushing the news outlet’s ‘open journalism’ by re-imagining the childhood story in the modern world. The spot ...
It’s no news that the digital world is continuously evolving and that the media and telco industries are no longer the primary driver in the adoption of innovative technology. Personal media is now seeing rapid interest and ...
While there are the investigative journalists who ‘find’ and ‘break’ news, much of what we read, hear and watch is present because someone else brought it to the media’s attention. This is what public relations ...
The 4 Ingredients online store was launched alongside the brand in 2007, selling the cookbooks along with a range of cookware and other accessories. The cookbooks were also sold in off-line retailers and bookstores such ...
The Australian Marketing Institute (AMI) has leant its approval to the Faculty of Business and Economics at Macquarie University in a first for the industry’s education system. The AMI, a body that has been in ...
James Murdoch has resigned as executive chairman of News Corporation’s UK newspaper arm, News International. He will stay on in his role as deputy chief operating officer of News Corporation, but will shift his focus ...
Most Australians prefer not to deal with humans when it comes to transactions and customer service interactions with businesses, according to research by Nuance Communications. In a survey conducted by Galaxy Research it was found ...
Last night saw the launch of Roy Morgan Research’s inaugural Customer Satisfaction Awards, with some interesting results. The list of 2011 award winners include names such as Qantas, ANZ and Westpac. Michele Levine, CEO of ...
Schadenfreude. What does it mean? I didn’t know until a literary acquaintance flung the term into an email. After consulting with language expert, Professor Google, I discovered that it means ‘malicious joy in the misfortune ...
It appears Qantas has been bitten by the iPad bug. Following a trial of an in-flight entertainment service which streams direct to the tablet devices, the airline has announced it will also deliver its magazine, ...
