Better creative, better results A good piece of creative might be the single most important thing that affects the outcome of your digital advertising campaign. This has been well-known for many years, but research now ...
Woolworths has topped a list of most valuable retail brands in Asia Pacific released by Interbrand yesterday, while competitor Coles was nowhere to be seen. The ‘Best Retail Brands Report’, which combines a variety of ...
What do you do if you’re a creative who just lost your job? Start a Tumblr blog to get a new one of course! This is exactly what a group of recently laid off employees ...
In a bid to improve customer retention, and get a greater hold on serial cheapskates, group buying giant Groupon is testing a loyalty program in the US called Groupon VIP. Last Wednesday the company sent ...
To build on the brand’s ‘posh’ qualities, Heineken has invested AU$11.1 million in an ad campaign for its Foster’s Gold premium beer, which will run with the tagline ‘Australian for chic’. The campaign, set to ...
Findings from the ‘Australian Facebook Performance Report’, released by social media agency Online Circle, show that while snackfood brand pages are the most liked, they lag behind grocery brand pages in terms of engagement. The ...
Ranging from ‘WTF’ weird to ‘offensive-on-so-many-levels’ weird, these beer commercials come to you from across the world and the internet. Note that we use the criteria ‘strange’, ‘beer’ and ‘commercial’ very loosely, and please also ...
These days, time is money. We’re all aware that we need to manage our time well to get the job done, increase our profit margins and keep our clients happy. But, most of us are ...
Australia’s first multi-screen viewing report, released today by Nielsen, OzTAM and Regional TAM, shows that new sources of video content are adding to, rather than cannibalising, traditional TV which continues to rise in use. The ...
Print media continues to see its readership erode, with figures down for most major magazine and newspaper titles for the year ending 2011. According to Roy Morgan Research’s readership survey, 98 magazines saw a decline ...
To promote an update to its popular smartphone app, Woolworths has opened virtual supermarkets in two of Australia’s busiest train stations. Sydney Town Hall station and Flinders Street station in Melbourne will be home to ...
The Australian Football League (AFL) has announced it will apply for a top level internet domain name in a move to boost its online presence. The AFL will fork out an application fee of US$185,000 ...
The line up of speakers at this year’s Cannes Lions, the 59th International Festival of Creativity, have been announced. As usual it’s a long and illustrious list, including stars of the advertising field, the writing ...
