We’ve been watching new social network Pinterest grow at an incredible pace this year, with women in particular taking to the platform like duck to water. It’s no surprise then that women’s magazines and women’s ...
‘Explosive growth’ in social media and online video is predicted with ZenithOptimedia revising its December forecast upwards for global internet spend. The Publicis Groupe-owned media agency predicts online ad spend will increase by 16.3% this year, ...
Hot on the heels of last week’s launch of credit card reading payments app ‘PayPal Here’ is the second mobile payments app to launch in a week – Sniip. With near-field communication (NFC) chips not ...
This article first appeared in the March 2012 issue of Marketing magazine. On the eve of a global watershed in tobacco’s history, Marketing magazine takes a look at what led to the plain packaging ...
Campaign: Tooheys New Crew Client: Lion Agency: Momentum Worldwide Background Lion is a leading beverage and food company with a portfolio that includes many of Australia and New Zealand’s favourite brands. Under the category of ...
To tap into the television viewers most likely to part with their cash, advertisers should target Masterchef Australia, Seven News and Packed to the Rafters audiences according to Roy Morgan Research. The analysis from the ...
The customer is always right, unless they’re really angry in which case it’s more likely they’re actually lying if new research from the University of Sydney is to be believed. The study, conducted by the ...
Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back pockets. While some rightly claim that it is the most personally connected device ...
Southeast Asia’s leading brands are about to become global household names according to a report by Boston Consulting Group which identifies 50 ‘challengers’ to watch. AirAsia, Wings Air, Indofood, Petra Foods, Hyflux, PPT and Axiata ...
We sat down with the lauded marketing thinker, author and consultant to discuss professional image, faith in brand, the wastefulness of research, covert word of mouth and why the Western world is creatively bankrupt. In ...
Campaign: Birds Eye 3D Fish Fingers Client: Simplot, Birds Eye Agency: Belgiovane Williams Mackay Background Historically, the flagship of the Birds Eye frozen food range was the clear segment leader, but for several years ...
“So they’re just shutting it down?” a marketing expert colleague asked me the other day. The answer was in the affirmative. They are, indeed, just shutting it down. With the loss of the jobs, locations, branding ...
The ninemsn joint venture between Microsoft and Nine Entertainment Co has today revealed details of its new corporate and trade brand, Mi9, which spans publishing, advertising, data, gaming consoles, and an integrated production house. Announced ...
