Author: Simon Dell
Author: Simon Dell
Ask a friend: what’s up with this press ad?
September 23, 2016
Simon Dell found a curious piece of advertising on page 12 of the Courier Mail this morning and wonders if word of mouth can ever breed with paid media. Word-of-mouth marketing is, as every marketer everywhere ...
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The rise of the 5-second ad format
October 20, 2013
Last weekend saw soft drink giant Mountain Dew take their animated 5-second Vine videos away from social media platforms and into ‘normal’ TV broadcasts for the very first time. They aren’t the first global brand ...
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Customisation or intrusion?
September 24, 2013
There’s the famous scene from Minority Report in which Tom Cruise’s character walks past a billboard and is targeted by name by a specific brand: “John Anderton. You could use a Guinness right about now.” ...
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