In a neat piece of contextual work, toy Etch A Sketch has released a campaign in the US responding to its comparison with Republican presidential nominee hopeful Mitt Romney’s campaign. Following the description of Romney’s ...
Google has weighed in on the pay wall debate, launching a new microsurvey research tool to make market research more affordable and act as an alternative revenue model for publishers in the US. ‘Google Consumer ...
Out-of-home advertising posted a year-on-year increase of 4%for the first quarter of 2012, making it the ninth consecutive quarter of growth for the sector, according to the Outdoor Media Association (OMA). The January to March ...
The internet will contribute more than half of Australia’s media growth between now and 2015 to account for 14% of revenues, or $4.1 billion, according to forecasts that cover every form of online and offline ...
Google has posted a video on its developer’s YouTube channel explaining how its TV service will work. While it is put together from a developers perspective, the video gives insight into how the service will ...
Capping off this week’s festival of commercial creativity, Circus, the ‘AWARD’ awards were presented in front of over 800 guests at Sydney’s CarriageWorks last night. Scooping the field of 16 gold trophies that were awarded, ...
Fashion retailer Glue has hit out at brands which use discount online retailers, claiming the practice is devaluing the retailer’s brand. Owner of Glue, Hilton Seskin, reportedly said the retailer will consider dropping brands that ...
On the 5th of March a small contingent of bloggers and social media influencers, including myself and the editor of this fine website, were invited to an evening event at the Herald and Weekly Times ...
eMarketing – the essential guide to digital marketing Author: Rob Stokes/Quirk Education Weighing in at over an inch thick, this ‘beast’ is less of a book and more of a bible for the digital ...
Each month there are literally hundreds of business events vying for your presence. But once you’ve given up your time and money to attend, do you feel special and treated well for the entire event ...
eBay’s top 2000 retailers achieved almost double the growth of other online Australian retailers in 2011, notching a 45% revenue increase. The figures, from eBay’s Online Business Index, compares favourably to the growth experienced by ...
Apple will display signage on its website and in store saying that the new iPad is unable to connect to Australia’s 4G long-term evolution (LTE) network, in addition to offering refunds for the buyers of ...
Half of consumers under age 40 are willing to pay extra for products and services from socially-responsible companies, according to Nielsen’s Global Survey of Corporate Citizenship. The survey, conducted with more than 28,000 consumers in ...
