Myth: The best sales person makes the best sales manager. Fact: Selling and managing are two very different positions with different demands and expectations. Most exceptional sales people do not make great sales managers. On the contrary, they ...
Update: Since this blog was first published, Polis has stepped down as EnergyWatch’s CEO. Furthermore, the company’s collaborators are distancing themselves from EnergyWatch. I can only imagine what damage could have been prevented had Polis ...
Advertisers who used competitors’ names as keywords in Google AdWords campaign landed the search giant in hot water with the Federal Court five years ago, where it was cleared, but the case raised questions about ...
Global training, publishing and events company Econsultancy has announced a range of digital marketing courses specifically for the Australian marketplace. A range of one and two-day courses covering core digital channels and topics will be ...
Committee chairperson Alex Allwood and spokesperson Lorraine Jokovic. The Communications Council announced today the launch of a Gender Diversity Group to address the issue of gender imbalance in top management roles in the marketing communications ...
The Hill’s hoist, cochlear implant, plastic money, invitro-fertilisation and dual flush toilets are among Australia’s great innovations. But who knew that five pioneering scientists from the CSIRO were responsible for the invention of wireless technology? ...
Early adopters of tablet advertising are failing to make use of the medium’s interactive abilities and few are taking into account the impact of orientation changes between portrait and landscape, according to an analysis of ...
Chris Erb is vice president of brand marketing for video game company EA Sports. Marketing magazine caught up with him the day after his keynote at ad:tech Sydney, in which he spoke on ‘Collaborations in a ...
The advertising market dropped 1.4% in 2011 to $13.5 billion after a 7.4% increase in 2010, according to the Commercial Economic Advisory Service of Australia (CEASA). The drop was driven by declines for some of ...
It’s hard to tell these days whether April Fool’s Day pranks are approached from the angle of brand building or just as a bit of fun between colleagues. Regardless, this year’s hallowed day still delivered ...
Retailers have suffered another set back with sales figures released today showing below expected growth overall and more declines for department stores and clothing and footwear retailers. The Australian Bureau of Statistics’ (ABS) February retail ...
The most important thing to remember in a media interview is that it is an opportunity for you to get your messages to your audience through the journalist. For print, it is important not to ...
Digital radio uptake has exceeded forecasts with almost 400,000 units sold in the past year, bringing penetration of the device to one in ten households. The growth exceeded forecasts from PWC prompting the management consultants ...
