Wearable computing devices will be the battle ground for technology companies and product marketers in the near future, just as tablets and smartphones are today, according to a new report from Forrester research. ‘Wearables’, such ...
If there is one thing a journalist loves, it’s a big, juicy exclusive. It means no one else will be running the same story and readers will need to go to their publication to get ...
Campaign: Foot Locker Art Prize Client: Foot Locker Asia Pacific Agencies: WeAreDigital, SapientNitro Brisbane, DEC Communications and Starcom Brisbane Background Foot Locker is an Australian sneaker authority. The internationally known company loves sneakers and has ...
The battle for supremacy in the music streaming market has begun with Telstra launching a service in response to recent launches from Samsung, Sony, Rdio, Vevo and the upcoming launch of Spotify. The telco has ...
Generation Z, those born in the early to mid-1990s, are more cynical than previous generations when it comes to people in authority, and they don’t like being marketed to. According to findings from research firm ...
In breaking news from the UK, a review into introducing mandatory plain packaging for tobacco products has been launched by the government. The consultation, which will launch today, is being undertaken to work out whether ...
Australians are buying up big online, spending more than $2000 each per year, but continue to lavish much of their spend on overseas retailers who are drawing further ahead with more sophisticated online stores. The ...
Hardware, car, liquor and supermarket retailers can expect good times ahead, in a year that isn’t looking as bad for retail as it has been made to sound, according to business information analysts IBISWorld. While ...
Hello again, Everyone! In my previous two posts, I have been discussing how organisations should gather, analyse and prioritise their business customers’ needs. In this entry, I will be talking about how you actually take ...
Entries open today for the 2013 Australian Product of the Year awards, the consumer-voted awards for most innovative new supermarket products. In its fourth year, awards will be up for grabs in 28 categories, up ...
They’re back. The hunter and bear that tore up YouTube doing, well, pretty much anything you could type into a box to promote correction fluid brand, Tipp-Ex, have returned to celebrate the cuddly half’s ...
Brands using Pinterest to drive traffic to ecommerce sites are reaping the rewards, with the one-year-old social network already driving more revenue per click than Facebook and Twitter. Analysis from Convertro, which tracks the marketing ...
As Spotify prepares to launch in Australia, the music streaming industry looks set to emerge as the next big platform for our ad market, if the experience in the US is anything to go by. ...
