Dame Edna Everage is the latest in a long line of ‘gigastars’ (their word) to endorse the Jenny Craig brand. As she prepares for her farewell tour ‘Eat, Pray, Laugh,’ she has turned to the ...
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to discover, explore and buy. As more and more consumers use smartphones and ...
Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile marketing work and why you should be blogging. This interview first appeared in the April 2012 issue ...
Wine producer Casella Wines is calling on beer drinkers to help it produce the perfect lager as it seeks to enter the premium beer market through a campaign dubbed ‘The Perfect Lager Project’. Before any ...
Coles has taken its war with Woolworths into loyalty program territory, relaunching Flybuys and enlisting Vicar of Dibley actress and comedian Dawn French as the face of the campaign. The revamped Flybuys program brings on ...
Founder of The Fetch and former online editor of Marketing magazine, Kate Kendall, is to join the co-founders of YouTube for the launch of new publishing start-up, Zeen. Zeen is the latest project of parent ...
SME owners are sticklers for detail when it comes to supplier communications and mistakes like misspelled names could have significant negative business implications. According to a study by relationship marketers, CR Cards, not only do ...
With less than one hundred days until the London 2012 Summer Olympics gets underway, news of marketing campaigns is beginning to flow thick and fast. So much so, it’s prompted us to look back at ...
Apple has brought in the big guns to boost the image of its artificial intelligence feature Siri, posting new TV spots featuring actor Samuel L Jackson and actress and musician Zooey Deschanel. For a brand ...
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine. More than half the emails I receive each month are questions regarding statistics and mobile usage, along with campaign ...
This week Facebook bought a US company, Tagtile, that helps retailers reward shoppers if they check in via their smartphone when they visit their stores. One hopes this will rock the Foursquare boat in Australia. ...
Amazon – the world’s largest online retailer – is reportedly in early stages of opening a warehouse in Australia, potentially offering overnight delivery and even cheaper prices. According to The Age, the online giant has ...
As supermarket private label products win favour with consumers, Coles and Woolworths are looking to expand own-label offerings into the alcohol market in a move labelled risky by an industry expert. Coles and Woolworths owned ...
