Energy rate comparison service Energy Watch has been found to have misled consumers in a 2011 advertising campaign and could face fines in the tens of millions of dollars, while disgraced former CEO Ben Polis ...
Junk mail is enormously effective in boosting in-store sales, at least in the discount variety segment, according to a study by the University of Sydney. Headed by Professor Charles Areni and Dr Rohan Miller of ...
Digital audience profiling firm, Effective Measure, has analysed viral marketing, word of mouth and social media surrounding recent cinema release The Hunger Games and how it created buzz and consumer anticipation, creating the below infographic to ...
Not-for-profit Y Generation Against Poverty (YGAP) will launch a national campaign encouraging Australians to donate their 5 cent coins to raise money for five human aid causes. Launching on May 5, the campaign seeks to ...
BMW have taken the unprecedented step this week of executing a direct mail piece to potential new customers explaining that they are in fact, not shit. Further to that communication, when questioned, Piers Scott, a ...
Adoption of Groupon’s geo-location deal app, Groupon Now, started off strongly in the US but according to data from deal aggregator Yipit it fell away in the latter stages of last year. Groupon was one ...
Anheuser-Busch InBev’s global CMO Chris Burggraeve has stepped down effective immediately and will be replaced by Asia Pacific zone president Miguel Patricio. Prior to joining the brewer of Budweiser, Stella Artois, Becks and many others, ...
UPDATED, 01/05/2012 9.35am: BlackBerry manufacturer, Research In Motion (RIM), have since owned up to the campaign, issuing the following statement: “We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential ...
More than $500 million was wiped off the value of Seven West Media’s stock at close of trade yesterday, after the company snuck in a profit downgrade late on Anzac Day eve. In a statement ...
Speculation is mounting over Sunday’s ‘Wake Up’ protest outside of Apple’s Sydney city store, as suspected perpetrator Samsung remains tight lipped on its involvement in the action. The stunt, conveniently recorded by video blogger Nate ...
Sales of Fairfax Media’s metropolitan newspapers, The Sydney Morning Herald and The Age, slumped in March, but overall readership was buoyed by an increase in traffic to digital editions. However, while traffic and time on ...
There are two types of partnerships that can exist between a client and agency, and both have merit: as a partner or as a supplier. It is similar to being friends with someone, or in ...
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions. SoLoMo: The latest buzzword to emerge may not roll off the tongue, but ...
