“The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.” – Cyriac Roeding Each weekday in May we’ll bring you a niche, alternative or ...
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Businesses worldwide are taking to the likes of YouTube, Facebook, LinkedIn and Twitter in ...
“The best place to hide a dead body is on page two of Google search results.” – Unknown Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that ...
As digital prowess moves closer to becoming a mandatory skill, Marketing and Econsultancy look at the factors hampering its growth. This feature was first published in the April 2012 issue of Marketing magazine. Subscriptions are ...
While marketing deals with markets of many, selling will always be about markets of one. So how do you make your customers love you? Despite the advances in technology and the rise of the internet, ...
Repackaging a product can give it new life, as Hungry Jack’s has discovered with the recent launch of its mini cheeseburgers. The burgers, which are exactly half the size of normal cheeseburger and come in ...
Australian retail brands are vanilla, all the same and devoid of innovation. These are the words of marketing guru, Mark Ritson, who spoke at the last night’s retail marketing seminar, ‘Ritson on Retail’, at Mercedes ...
Virgin Atlantic continues to tickle travellers with weird and wonderful branding moves, this time by plopping ice cubes in the shape of Richard Branson’s head into passengers’ drinks. The airline will serve passengers of the ...
Adidas has entered into a global agreement with video game publisher 505 to launch fitness game miCoach on Xbox 360 and PlayStation 3, which will allow players to train alongside their sporting heroes. The game, ...
At 11 minutes 24 seconds, you may not want to watch all of this rant in which video blogger Nate ‘Blunty’ Burr, who filmed last week’s Wake Up stunt outside Sydney city’s Apple store, admits ...
After launching in Australia two weeks ago, music video platform VEVO has signed up several big-name advertisers. Mentos, Sony Music, Paramount Pictures and Vodafone are the first advertisers to sign up to advertise on VEVO’s ...
“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.” – Brad Jakeman Each weekday in May we’ll bring you a ...
This year has seen an explosion in the number of companies that have started to participate in social media. While many companies and brands are now taking social media participation very seriously what that actually ...
