“The Internet offers an interesting combination of advertising and community – by participating in the community you can become an advertisement for yourself.” – Walter Jon Williams Each weekday in May we’ll bring you ...
In the lead up to the release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back the clock to the start of last year and sharing the ‘Industry leader’ columns ...
Newspaper readership declined further in the first three months of 2012, as publishers look to multi-platform strategies that maximise digital revenues and rationalise print edition circulation in response to the structural change affecting the industry. ...
Sports and men’s magazines bore the brunt of the magazine industry’s woes in the latest round of readership figures from Roy Morgan Research. The disparity between the fortunes of men’s and women’s titles continues to ...
Check-in social network Foursquare is set to try its hand at daily deals and other strategies to monetise its user base, according to a report in the Wall Street Journal. The startup’s founder, Dennis Crowley, ...
Campaign: I Love Salvos Stores Client: Salvos Stores Agency: DGM Advertising Background In August, Salvos Stores launched the ‘I Love Salvos Stores’ campaign. The campaign promoted the many reasons why people love shopping at Salvos ...
After a successful foray into gamification with the InvestorVille virtual investor game, the Commonwealth Bank is set to launch another game to help market its services, this time targeting C-suite executives. Commonwealth Bank general manager ...
Gamification, or the use of gaming dynamics to influence user behaviour, is gathering steam as a marketing tool for engaging consumers and delivering messages. It’s been praised for its ability to help brands engaged with ...
“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf Each weekday in May we’ll bring you a niche, alternative or emerging advertising ...
Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo. Social networking and mobile web use are no longer the new kids on the block. They ...
As with most types of advertising, few consumers express an interest in receiving mobile ads, according to a recent study which tested a number of mobile advertising scenarios with consumers. ‘Mobile Life’, a global study ...
Department store David Jones is readying itself for the launch of a new ecommerce platform and has committed to a tenfold increase in products available through the retailer’s online channels, with work beginning on photography. ...
How do you get sports fans to appreciate advertising dollars? Invest them into local sports groups, according to a new survey, that found out of all the sporting sponsorship and advertising opportunities, engaging with local ...
