“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.” – Derby Brown Each weekday in May we’ll bring you a niche, alternative or ...
The Commonwealth Bank has become the first Australian brand to break into the world’s top 100 most valuable brands, debuting at number 60 on Millward Brown’s BrandZ list. The annual ‘Top 100 Most Valuable Global ...
After unprecedented growth over the past two years, the Australian group buying market recorded its second straight quarter of decline, dropping by 14% compared to the previous quarter. While retail seasonality, reduction in overall number ...
Over the years, I’ve been watching with great interest the rise and fall of mobile manufacturers and operating systems. When our mobile company was established in 2003, Nokia was the dominant player, with its simple ...
In the lead up to the release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back the clock to the start of last year and sharing the ‘Industry leader’ columns from 2011’s Digital Survival ...
“It’s getting easier and easier to start a magazine, but it’s harder and harder to keep it running.” – Samir Husni Each weekday in May we’ll bring you a niche, alternative or emerging advertising ...
Sir Martin Sorrell, CEO of agency holding company WPP, has flagged a growing importance of internal communications as a key trend for marketers to look out for, calling employees the true power behind brands. Speaking ...
In a reversal of the accepted order, what you know, not who you know, is becoming more important to the supplier-client relationship as financial pressures on businesses mount. According to research from professional services firm, ...
“We’re obviously going to spend a lot in marketing because we think the product sells itself.” – Jim Alchin Each weekday in May we’ll bring you a niche, alternative or emerging advertising option ...
Spotify, the world’s largest on-demand music provider, launched in Australia overnight, boasting Commonwealth Bank, Carlton United Brewers, McDonald’s, and Triple J as commercial partners. The Sweden-based company brings access to more than 16 million tracks ...
Financial Review Group CEO Brett Clegg today announced The Australian Financial Review app for iPad will launch next week. The app was built in house by Fairfax, and will be free to download, but content will only be ...
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according to a study by international out of home ad company Eye in the ...
Working in a brand agency, one of the most common questions we get asked by our clients is, “How do I get my CEO on board with this brand project?” It’s not surprising why this ...
