Google has release data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones. ‘Our Mobile Planet‘, conducted in quarter one of 2012, discovered ...
Earlier in the week, Bing launched its first Australian marketing campaign ‘Bing is for doing‘. Building on the proposition of being a ‘decision engine’, the campaign positions Bing as a tool that consumers can use ...
“To steal ideas from one person is plagiarism; to steal from many is research.” – Unknown Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear ...
Fairfax Metro Media has launched a print to mobile integration which enables readers to scan a photo in the paper to view further content, such as video, on their smartphone. ‘AirLink’ which is available from ...
Few of us need a fortune teller to know that in-stream video advertising is hot right now, and getting hotter. Worldwide, around 200 billion videos are watched online every month, reaching a global audience of ...
Third-party credibility as a strategic PR approach entails involving credible third parties in an organisation’s communication. The involvement of the third-party enhances the reputation of the initiating organisation. This is a 101 approach to public ...
Smartphones have whet the appetites of Australians for innovative mobile features such as mobile payments, augmented reality applications and home control, with many displaying high interest in tasks once thought too technical. The findings, from ...
“You can tell the ideals of a nation by its advertisements.” – Norman Douglas Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your ...
Project: Twenty20 Big Bash League Client: Cricket Australia Agency: FutureBrand Background Australian cricket was facing a huge and quite unique challenge in a sports context, due to it having three related but increasingly distinct formats: ...
The world’s largest brands are flocking to Google+ and engagement with their content is increasing, but the number of users and frequency use commanded by the now six month old social network is remains low. ...
Woolworths has hit back in its loyalty war against Coles, with an ad mocking the recent high profile relaunch of Flybuys. In a TVC that highlights the size of the Flybuys campaign, an animated green ...
“Advertising is the poetry of capitalism.” – Michael Maynard Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but ...
On social media you might not be able to see the other person you are talking to but that doesn’t mean you can forget to use your good manners. When communicating with other people on ...
