Author: Joe Barber

Is a strategy for mobile really that important? It’s a question Joe Barber hasn’t been asked for a long time… until he attended a recent seminar on technology in retail.   I must admit I ...

Better roads and faster cars don’t reduce travel times when there are 10 times the cars and only one new lane. As Joe Barber writes, the same holds true for web infrastructure and modern content. ...

They’re under-hyped, but could be a mobile marketer’s dream innovation, writes Joe Barber.   The mobile industry, in respect of marketing tools, has on the whole remained reasonably static. Technologies have improved, as has the ...