Social & Digital

PepsiCo’s embrace of web 2.0 quick response PR may have landed it in hot water. American brand Amp, an energy drink owned by PepsiCo, released an app entitled ‘Amp Up Before You Score’. The app ...

Lion Nathan unveiled its first campaign for new Tooheys Extra Dry cider product, 5 Seeds, entitled ‘Birds vs Humans’, investing heavily in a social media strategy aimed at attracting a sizable online audience. The campaign, ...

New research from Hitwise has revealed a reversal of fortunes in the social networking world, with MySpace’s traffic decreasing dramatically, seeing its share tumble to 30.3% from 66.8% – a 55% plunge. However, Facebook’s share ...

Time on social media is eating into time spent on other online activities (eg. instant messaging, portal sites, email). According to comScore’s US report ‘The State of Social Networks as a Media Platform’, the top ...

A new study has found less than two thirds of iPhone apps are used more than 90 days after they are downloaded. Conducted by Flurry, the study shows that 67% of apps are used more ...

The Media Entertainment and Arts Alliance has asked media companies to clarify their online policies following the sacking of a Brisbane sub-editor for comments made in a personal blog. The association indicates that to its ...

An American study has found Twitter is the most accessed social media service on mobile devices. Conducted by Crowd Science, the survey discovered 11% of Twitter users admit to accessing social media while driving, compared ...

Australian band Powderfinger have harnessed the power of Twitter to perform three secret ‘guerilla’ gigs in Brisbane, Sydney and Melbourne on one day.  No further clues were given out, as fans were directed to the ...

Online traffic service provider Peer2 has introduced a platform that operates on the premise of peered marketing, where consumers become the marketers in exchange for earning points redeemable for merchandise. The company operates on a ...

A raft of internet entrepreneurs have seen their value rise in the latest Forbes 400 wealthiest Americans list. Facebook’s founder Mark Zuckerberg, who is the youngest person on the Forbes list by 10 years, has ...

The battle between channel nine’s Hey Hey It’s Saturday reunion and Ten’s Celebrity MasterChef attracted a dual analysis: ratings and ‘twatings’. OzTam recorded a significant audience nearing 2.2 million tuning in to the Hey Hey ...

The unveiling of the new Vegemite’s name almost eclipsed the AFL Grand Final over the weekend and polarised Australians. Kraft launched a campaign calling for Australians to name their new product, which received more than ...