Got data? Great, but now what? Catherine Vallence asks how marketers can extract insight out of information, how to decide on suppliers, and how, if done right, the CMO can be the company’s greatest hero. ...
Cloud-based marketing software provider Marketo has announced a partnership with Google AdWords, claiming a marketing automation industry first that will, in effect, give marketers insight into which online clicks were touches along the journey to ...
In a business-to-business environment, making use of reporting analytics is a complicated process, writes Curtis Tracey, but the marketing and business opportunities cannot be ignored. There’s no doubt that the amount of data collected ...
Last year data breaches cost Australian companies an average of $2.72 million, according to research firm Ponemon. This cost has been rising year on year. Much of the reason is because of the proliferation and adoption ...
New research into Asia-Pacific consumers’ feelings towards customer service has painted a common picture of poor customer service, frustrated consumers with low service expectations, an increased rate of sharing positive or negative experiences online to ...
New research conducted by the World Advertising Research Council (WARC) and the Mobile Marketing Association (MMA) has found the majority of brands in the Asia-Pacific region lack a formal mobile marketing strategy, but changes look ...
Whether online or off, experience is key for customer-centric fashion brands, finds Sarah Kempson, but intense interest from global players is putting the locals under even more pressure to evolve. The retail landscape changes ...
“It’s a very sad thing that nowadays there is so little useless information.” That quote from the ever-acerbic Oscar Wilde opens this data visualisation by Elexio, illustrating the swathe of sources and sheer scale ...
A global polling of marketers has found that marketers are feeling the pressure to become more data driven, with almost half of all marketers saying data is the most under-utilised asset in their organisation, with ...
Despite their best intentions, many B2B marketers aren’t using trade shows to their full advantage. A recent Centre for Exhibition Industry Research survey indicated that 59% of companies are still using paper-based lead forms and ...
Ryan Bonnici continues his three-part series on mastering the art of marketing automation by going ‘Beyond the Basics’. Catch up on Part One ‘Marketing Automation 101′ here and Part two ‘Beyond the basics of marketing automation’ here. ...
I wasn’t at the Adobe summit but I saw a great summary recently. Data continues to be the buzzword in the industry at the moment and I have been excited by how it will make ...
For all marketers today the key challenge is to be relevant to customers at every touchpoint. On the web, it’s maximising every opportunity, every dollar you spend. Of course, one of the most powerful ways ...
