Ryan Bonnici continues his three-part series on mastering the art of marketing automation by going ‘Beyond the Basics’. Catch up on Part One ‘Marketing Automation 101’ here. You’ve mastered the basics of marketing automation and ...
Campaign: Implementing a data-driven email marketing platform Client: Jeanswest Agency/tech partner: Responsys Background: Jeanswest is one of Australia’s leading fashion retailers. With more than 3000 stores across Australia, New Zealand, the Middle East, Fiji and ...
While Australian businesses are clearly positive about the benefits of integrated data analytics, a huge proportion view their attempts to leverage as falling short, a survey has found. Businesses are clearly positive about the benefits ...
News Corporation Australia has entered into a partnership with data management firm Krux to enable it to sell digital advertising inventory based on audiences targeted by their online behaviour rather than segmented by broad demographics and interests. ...
The biggest challenge for traditional newspapers is to migrate the behaviour of paying for news in print to doing so for access online. With so much on the line, you’d think it would be worth ...
Customer relationship management (CRM) solutions have come a long way from the humble Rolodex and filing cabinet. Today, we have tools that allow marketing teams to predict when a customer is about to expect a ...
Ryan Bonnici kicks off a three-part series on marketing automation with what will be an introduction for some, and a refresher for others. You’re just getting started with marketing automation and want to learn ...
When former NSA specialist Edward Snowden told the world that the US government was collecting vast amounts of data on all of us in an unprecedented eavesdropping program called Prism, Orwell’s 1984 and the omnipresent Big Brother came to ...
By Tim Harcourt We have recently witnessed Brazil being hit by mass protests not seen since the days of the military dictatorship, but apart from the Socceroos going to the 2014 World Cup and ...
Talent, not technology alone, will be vital as organisations seek to derive business value from data-driven process such as CRM, marketing automation and customer insights engines, the head of STW Group’s newly created-practice area, data@Ogilvy, ...
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. IBM adds a few IQ points to cities Paris – When does advertising ...
This article was co-authored by Louis Keating, data strategy director at ngage. What can we learn about big data from the news Woolworths has bought an equity stake in data marketing firm Quantium? While ...
Topic sentence: An increased focus on analytics is stifling marketers’ creativity. Andy Bateman Global CEO The Leading Edge Negative – To some extent, I can see the logic in the question – the image ...
