Coles customers are more likely to have a smartphone than shoppers at other supermarkets, findings from Roy Morgan research show. The research reveals that 59% of Coles shoppers use a smartphone compared to 53% of ...
The successful retailers of coming years will be those that embrace the rise of consumer power, offer greater convenience and hold their own with the internationals, according to AMP Capital Shopping Centres’ latest ‘Recommended Retail ...
By James Laurenceson, senior lecturer, School of Economics at University of Queensland Despite trade in goods and services between Australia and China exceeding A$125 billion in 2012, negotiations between the two countries for an ...
The average Aussie is a video gamer, according to a Bond University study released today, reporting that the typical gamer profile mirrors that of a typical Australian. Once the exclusive pursuit of the under-25 age ...
Hi <firstname, fallback=’there’>, We’ve written a fair bit on personalisation in recent times, going hand in hand with all the mentions from thought-leaders about one-to-one communication and the exaggerated eulogies for broadcast media. Now, there’s ...
Behind every device and online visitor is a real human. This sounds obvious but it can be easy for marketers to get tunnel vision about leveraging online behaviour for targeting, to the extent that the ...
The nature of the market today means there are many ‘strategies’ circulating out there: media strategy, engagement strategy, content strategy, social strategy, search strategy. Are you dizzy yet? More importantly, which do you actually need? ...
Multiscreen ad management company, DG, and revenue acquisition management platform, Marin Software, this week announced an integration partnership that media agency search heads are saying will benefit clients who use both Marin Software’s platform and ...
Indicators of affluent consumers are becoming more subtle and difficult for brands and people to detect, with most people that are ‘affluent’ unaware of the fact, according to a global study, which also confirmed the ...
Pew Internet has released a study that has found that, as of May 2013, 15% of adults age 18 and older do not use the internet or email. The data is from the US, but ...
We’ve all had The Call. Mine came a few months ago, as I was watching the cricket with my son at the SCG. My bank wanted to confirm that I had just made a purchase ...
When we have discussions with clients about the need to develop a better understanding of consumers, the discussion often turns to what happens in the store environment. It is not that uncommon for a client ...
Imagine a scenario when the book you ordered online did not reach you after the promised delivery deadline of three days. You called the website’s customer care and the representative promises the book will reach ...
