Author: Cade Witnish
As we enter the peak period for online shopping, Cade Witnish shares some tips for surviving the silly season. As the end of the year draws near, online retailers need to turn their mind to making the most of the spending silly season – you don’t want to find yourself caught out when December rolls […]
Cade Witnish takes us through the user journey map, asking what are the opportunities or pain points to address in understanding needs, behaviours and motivators of your customers? It’s one thing to come up with a great app idea or solve a real business problem with technology. Sadly, getting to that point and not knowing […]
The Internet of Things is set to disrupt everything from homewares to healthcare, writes Cade Witnish, managing director of Loud&Clear. Imagine if your home knew you were working late, could tell you’re running out of milk and automatically turned on your heating after sensing a sudden chill in the air. The concept might seem creepy […]
Cade Witnish shares some ways of how you can adapt to digital disruption and how some brands stand to gain from it. Australia has historically been good at certain aspects of innovation. We are among the most eager adopters of technologies and our nation is one of the world’s top five for smartphone penetration in […]
Cade Witnish explains a change to Google Maps search results that has the potential to particularly harm local businesses. This particular change has managed to remain under the radar while discussion centres around Google’s recent move to preference mobile-friendly sites. By now, most businesses will be coming to terms with Google’s much heralded algorithm update […]
Cade Witnish, managing director of digital agency Loud & Clear, runs through the latest in social media. Facebook – 13,800,000 active Australian users The biggest news from Facebook is the announcement of the Messenger Business platform. Businesses can offer an option for shoppers to sign up for updates via Facebook Messenger – blending social, business […]
Cade Witnish recently attended the Deloitte TMT predictions dinner, where he was involved in discussions around the findings of the report and future trends and predictions for the year to come. Here are the three that he found most interesting. 1. Click and collect boom in Europe Click and collect allows shoppers to buy […]
Ambiguity over customer acquisition cost (CAC) is costing your business, writes Cade Witnish. As the business adage goes, ‘You can’t manage what you don’t measure.’ Yet, I am surprised with the number of managers I talk to who are willing to ‘wing it’ with their marketing spend. This is perfectly illustrated by a recent […]
As is everything in the digital world, social media platforms are evolving at an astonishing rate. To perform well in the competitive social media realm, it is important to stay up to date on what has changed across the platforms. Cade Witnish takes us through the key social platform updates for October/November 2014. Facebook […]
In the world of digital, things are changing on a daily basis. As different social platforms are increasingly competing for more avid followers, tweaks are made to enhance the user experience and ultimately drive traffic (and in many cases, advertising dollars) to them. Cade Witnish takes us through the key social platform updates for August/September […]
With fines of up to $1.7 million for each infringement, businesses need to make sure they’re compliant with the new Australian privacy laws. Cade Witnish outlines the five steps to ensure you’re compliant. It has now been almost six months since significant changes were made to the Privacy Amendment Act – changes that affect […]
Sacred cows can be challenged and problems that you already thought had been solved can be solved better. It takes a certain type of approach to make it work, but the same approach applies equally to large businesses, writes Cade Witnish. Australian start-ups are seldom profitable ventures in the short-term. Often, the founder’s vision is […]
