The Australian Association of National Advertisers (AANA) has announced a new advertising Code of Ethics which will take effect from today. The new code explicitly addresses gender portrayals and sexualisation in Australian advertising. It prohibits the ...
The public health campaign launches across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home. It is designed to keep Australians fully informed about the vaccine and when, ...
Online events spiked in 2020, forcing global brands to reconsider how events were being deployed. With so many stand-alone platforms to choose from, agency leaders need to view integrated event management technology as a long-term ...
Google and the Australian government are at an impasse that could result in Google pulling its search engine in Australia following the proposal for a mandatory code that demands tech giants like Facebook and Google ...
Video sharing social media platform TikTok has launched its second national brand campaign called ‘Summer Starts on TikTok’. It acts as a goodbye to the challenges of 2020 and invites Australians far and wide to ...
Last year had a huge impact on small to medium-sized businesses across Australia. Square is a popular company in the B2B payment space that has reprioritised campaigns to focus on creating content that addressed the concerns ...
The latest Nielsen Digital Content Rankings show that there was an increase of 43 percent of the cumulative time spent watching the news in 2020 when compared to 2019. In December alone Australians spent 36.3 ...
A new integrated campaign for Australian Lamb has launched today. The advert, created by The Monkeys, reflects on 2020 as a pivotal time in our history where, for the first time, Australia was physically divided ...
Australian fitness influencer Kayala Itsinses has launched a Sweat Lens on Snapchat utilising the social media platform’s interactive 3D technology and augmented reality (AR) features. The interactive 3D technology creates an AR experience that moves ...
Lifestyle publisher Urban List has launched a new experiential platform called Heydays. The bookable platform is focused on local tourism and showcases a curated selection of 50 ‘daycays’, ‘staycays’ and ‘vaycays’ across Australia. Urban List ...
Salesforce has acquired cloud and channel-based communications platform Slack for a hefty $27.7 billion. The move will certainly extend the reach of its CRM but may not dethrone Microsoft Teams, according to some insights. It ...
Cloud provider Lucidworks commissioned a study by Forrester Consulting that found connecting employee and customer experiences is a clear path to omnichannel personalisation and overall business success. According to the study, companies that provide connected ...
Viral video platform TikTok has today released a year in review, sharing lists of the most popular creators and videos in Australia during 2020. The lists also include rising local talent and Australian videos that ...
