Author: Rebecca Hagan
Author: Rebecca Hagan
The end of the year is fast approaching, in among the parties, obligatory-end-of-year desk clean out and wearing shorts in the office, we have managed to find the time to crunch the numbers and dig ...
It’s the last week for most of us before we take off for the Christmas break, so I have done the best I can with this weeks column considering the circumstances. Again, it’s been a ...
Welcome to Media Monday. Let’s get started shall we? As the end of the year fast approaches the media industry reshuffle continues with a few shock announcements that are set to make our screens and ...
It appears I have chosen a good moment to commence a weekly column centred around the goings on of the Australian media industry thanks to every radio DJ, television personality and music star playing a ...
There aren’t many Australian brands that have enjoyed a 125-year history, but this November marks the anniversary of Bundaberg Distilling Company first producing a liquid that, since 1888, has gone on to become an Aussie ...
The popular female romance novel Fifty Shades of Grey continues to expand its empire with the launch of the official Fifty Shades of Grey lingerie collection through department store Target later this month. “I’m thrilled that ...
From launching Australia’s first ever online store to bringing Topshop back from near extinction, Prue Thomas has established herself as a retail marketing superstar. Marketing sits down with her to discuss how she helped push ...
The introduction of Facebook graph search has marketers and data-miners jumping for joy to the point where I can almost hear CIOs salivating from my small little office in South Melbourne. There are pros and ...
Here’s a little plug for a free course that many marketers might find useful. Open University Australia’s (OUA) free Open2Study program will offer a new course on managing big data, aptly titled ‘Big Data for ...
Interactive Advertising Bureau (IAB) Australia has launched its Paid Social Advertising Best Practice Guidelines for agencies, marketers and service providers. IAB has also announced the availability of guidelines for the Conduct of Ad Verification; and ...
It has been dubbed the year of content marketing. Wherever you look, brands are slowly developing their own media empires, complete with social media followings to rival anyone with the last name Kardashian. Many brands ...
