Author: Rebecca Hagan
From orange aeroplanes to blue police call boxes, Melissa Madden ditched the legal career for the high-flying world of airline brands and broadcasters, now heading up regional marketing for BBC Worldwide where she oversees brands like Doctor Who and Top Gear. Melissa Madden is the reason the Jetstar logo is orange (curiously, it’s the […]
It’s been a tricky few years for Vodafone. After customers staged a mass exodus and it aired one of the most controversial TVCs in recent times, things are finally starting to look up for the telco in Australia. Now it’s recorded its first mobile subscriber growth in almost two years – is the brand on […]
This is one of the more confusing and polarising ads I have seen this year. The latest spot from Mars-owned Snickers is possibly the first ad I’ve seen that may in fact be talking it’s consumer out of buying its product all together – I’m not sure if that was the company’s intention. The spot […]
The feud between the ABC’s Media Watch presenter Paul Barry and News Corp continues, with The Australian newspaper today accusing Barry of being ‘obsessed’ with the organisation. The column, penned by editor of The Australian Media Section, Sharri Markson, accuses Barry of mentioning News Corp’s newspapers in 11 out of 19 segments in seven Media Watch episodes broadcast since he […]
Foxtel has launched a new campaign for its new live on-demand movie streaming service, Presto, targeting people who aren’t after the full Foxtel package. The campaign, created by the BWM group, talks to the new normal in family households across Australia where movies are increasingly consumed on devices other than the TV. The campaign creative […]
The Australian is reporting that Fairfax is looking to float Domain in 2015 at a lazy $500 million (good grief). Speculation has been growing for a while, but Fairfax is denying that there is any truth the the claims. And speaking of Fairfax, the Fin Review is reporting that merger talks between Radio 2GB and Fairfax Radio have […]
It’s Monday, there’s a media industry, so lets get straight into it shall we? There was a clear winner in the TV network ratings battle last night, with Seven taking in a whopping 35.9% share of the total audience followed by Channel Nine’s with 18% (less than half of Seven) and Ten’s 9.4% falling just behind ABC1’s […]
Well, what a night it was for television watchers across the country last night after Nine’s Schapelle was pegged against Seven’s much anticipated INXS: Never Tear Us Apart for the first night of this year’s official ratings season. Channel Nine’s last-minute push to capitalise on the news of Schapelle Corby’s release from prison by moving docu-drama Schapelle forward a […]
UK marketing management firm Brandworkz has opened an office in Australia in a bid to expand its reach to the Asia-Pacific region. A growing demand for Brandworkz core offerings, digital asset management and marketing management technology, is what pushed the company to expand its offices. Grant Gebert will head up the Brandworkz Asia Pacific business from […]
It’s the most watched American broadcast of the year, and though this year’s Super Bowl game itself wasn’t all that impressive, the Seattle Seahawks beat the Denver Broncos 43-8, the real-time marketing explosion sparked by Oreo last year resulted in a lot of anticipation and a whole lot of dull noise from wannabes, the ads […]
Channel Seven has confirmed that it is axing Today Tonight in favour a one hour bulletin in Sydney, Melbourne and Brisbane. Seven CEO Tim Worner announced the decision this morning in an email to staff. The announcement will surprise few after the the Nine Network enjoyed a ratings boost after switching to a one hour […]
It’s Super Bowl time, which means a lot of ads that cost a lot of money will create a lot of social media buzz and get a lot of people talking. Especially people (like us) in the media, marketing and advertising industry. Some brands have leaked their commercials, others are keeping tight lipped and then […]
The Age has exclusively revealed this morning that Helen Kapalos has resigned from her post as the presenter of tabloid news program, Today Tonight, to take on a senior reporting role on Seven’s current affairs program, Sunday Night. Today Tonight’s summer host Nick Etchells will reportedly continue to host the show for at least the […]
Water brand Mount Franklin yesterday launched a new campaign created by McCann, that features 45, 30 and 15 second TV spots that aims to “bring to life the feeling consumers get when they drink ‘Mount Franklin’ on a hot summer’s day.” Alongside the TVC launched on Sunday, the campaign will be supported through advertising on YouTube, […]
