Author: Rebecca Hagan
Author: Rebecca Hagan
It’s been a tricky few years for Vodafone. After customers staged a mass exodus and it aired one of the most controversial TVCs in recent times, things are finally starting to look up for the ...
This is one of the more confusing and polarising ads I have seen this year. The latest spot from Mars-owned Snickers is possibly the first ad I’ve seen that may in fact be talking it’s ...
The feud between the ABC’s Media Watch presenter Paul Barry and News Corp continues, with The Australian newspaper today accusing Barry of being ‘obsessed’ with the organisation. The column, penned by editor of The Australian Media Section, ...
Foxtel has launched a new campaign for its new live on-demand movie streaming service, Presto, targeting people who aren’t after the full Foxtel package. The campaign, created by the BWM group, talks to the new ...
The Australian is reporting that Fairfax is looking to float Domain in 2015 at a lazy $500 million (good grief). Speculation has been growing for a while, but Fairfax is denying that there is any truth ...
It’s Monday, there’s a media industry, so lets get straight into it shall we? There was a clear winner in the TV network ratings battle last night, with Seven taking in a whopping 35.9% share of the ...
Well, what a night it was for television watchers across the country last night after Nine’s Schapelle was pegged against Seven’s much anticipated INXS: Never Tear Us Apart for the first night of this year’s official ratings season. Channel ...
UK marketing management firm Brandworkz has opened an office in Australia in a bid to expand its reach to the Asia-Pacific region. A growing demand for Brandworkz core offerings, digital asset management and marketing management technology, ...
It’s the most watched American broadcast of the year, and though this year’s Super Bowl game itself wasn’t all that impressive, the Seattle Seahawks beat the Denver Broncos 43-8, the real-time marketing explosion sparked by ...
Channel Seven has confirmed that it is axing Today Tonight in favour a one hour bulletin in Sydney, Melbourne and Brisbane. Seven CEO Tim Worner announced the decision this morning in an email to staff. ...
It’s Super Bowl time, which means a lot of ads that cost a lot of money will create a lot of social media buzz and get a lot of people talking. Especially people (like us) ...
The Age has exclusively revealed this morning that Helen Kapalos has resigned from her post as the presenter of tabloid news program, Today Tonight, to take on a senior reporting role on Seven’s current affairs ...
Water brand Mount Franklin yesterday launched a new campaign created by McCann, that features 45, 30 and 15 second TV spots that aims to “bring to life the feeling consumers get when they drink ‘Mount ...
