Author: Sarah Aquilina
Author: Sarah Aquilina
The existence of Facebook has boosted the world economy by $227 billion, creating 4.5 million jobs globally in 2014, according to a Deloitte report commissioned by the social network. Deloitte compiled the 36-page ...
The McGrath Foundation is using gamification to fundraise on a scale not yet seen in Australia. The ‘McGrath Foundation Digital Cup’, launched on 20 January, is an online cricket game and fundraising platform, which can ...
Nearly half of Millennials think they are doing a better job of raising their children than their parents, says a global survey conducted by Havas Worldwide. The latest Prosumer Report, ‘The New Dynamics of Family’, ...
In a follow-up to the highly successful ‘Open Up’ branded content series starring Andre Agassi, Jacob’s Creek is partnering with world number one tennis player Novak Djokovic. In a documentary-style series created by Cummins and ...
Australia’s most sophisticated and interactive smart billboards went live this week as part of the ‘This is the New Lexus’ campaign via M&C Saatchi in collaboration with APN Outdoor and TMS. The new brand ...
Bingle, the online car insurer, is relaunching its brand with a new look. The brand’s new campaign, by agency The Monkeys, aims to demonstrate the simplicity of getting a quote from its website. Bingle built ...
Companies are always looking at ways to improve current products, reach a new market through brand extension, or try to break into a market with something slightly different to what is already on offer. But ...
Brands wanting to advertise on Snapchat will be asked to pay $750,000 a day, Adweek has reported. With the ability to reach millions of viewers a day, the strong video focused messaging app promotes ...
40% of Australian over-14s will tune into the cricket this summer, outranking tennis and soccer as the country’s most-watched sport, says a survey by Roy Morgan. The Australian Open and Test Cricket are set ...
Australian business banking customers have reached their highest level of satisfaction in a Roy Morgan survey since it began four years ago. But the big four banks are trailing behind their smaller counterparts in the ...
In the next 12 months, Australia’s online and offline retail sales will rise by more than 14%, according to eMarketer’s latest retail estimate. The study predicts low double-digit gains will continue through 2017 and 2018. ...
Following a year of public relations catastrophes, Prime Minister Tony Abbott receives an award he may not want to claim. The PM’s ‘winkgate’ and ‘shirtfront’ nightmares have helped him take out the number one ...
75% of marketing and ad campaigns in 2014 failed to meet management’s expectations. Recent research by The Fournaise Marketing Group measured the effectiveness of more than 2.5 million B2C and B2B marketing strategies, campaigns and ...
