Hear business leaders discuss the processes and cultural challenges to digital transformation of traditional services in this latest video in a three-part collaboration between Marketing and Australia Post. Digital transformation is not just about the ...
The growth of comparison websites in recent years has brought with it a number of cases of deception and misleading advertising, highlighting the need for stricter regulations. Fred Schebesta, co-founder and director of finder.com.au, discusses ...
Hear three marketing leaders discuss what it really means to be customer-centric, from the decisions around channel choice to the security issues raised by new digital platforms that enhance customer experience, in this latest video ...
A new survey reports almost 49% of employees belong to organisations that do not have any formal gender policies and practices in place. The survey, conducted by recruiting experts Hays Australia, asked almost 6,000 participants ...
Creativity can solve any problem and companies don’t need to spend millions with advertising agencies, Todd Sampson says. Leo Burnett Australia CEO and regular television personality captivated the audience at Salesforce’s recent World Tour ...
Let’s go Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing, advertising, business…whatever… This week, Nic pops on his tin-foil hat to evade the puppet master.
Mark Razzell shares his thoughts and advice on how to get your company on board with the concept behind that new buzzword, ‘digital transformation’. One of the latest buzzwords to get everyone in our ...
It is marketing’s responsibility to think ahead and lead the charge, while everyone in an organisation is accountable for growth, Mondelez International’s managing director Australia/New Zealand, Amanda Banfield, has said in the latest episode of ...
Nick Baker got a tap on the shoulder when all ‘bloody hell’ broke loose in 2007. Seven years later, it’s an unrecognisable organisation. Michelle Herbison interviews the marketer in charge of selling Australia to the ...
Carol Morris of UN LTD takes a look at how the introduction of Bohemia Group with the Sydney Story Factory has resulted in a powerful program called Radio with Pictures aimed at helping young people ...
Roy Morgan Research has announced the winners of its annual Customer Satisfaction Awards. Apple, Bendigo Bank, Westpac, The Good Guys and Internode each won awards for the fourth consecutive year. The awards began four ...
Telstra’s director of corporate marketing, Inese Kingsmill has told the AANA’s Marketing Dividends program that customer advocacy has become the key focus for growth at the telco. “We fundamentally believe that customer advocacy has to ...
Companies need to stop viewing customer experience as a series of discrete interactions, writes Andrea Dixon. Customer retention is currently the most important measure of success, according to recent research (‘2014 Trends in B2B and B2C ...
