Cartology, Woolworths Group’s new retail media business, has unveiled a number of new innovations. Cartology will support partners of the Woolworths Group in engaging their mutual partners with a national digital screen network across Woolworths ...
Bunnings, JB HiFi and Woolworths are Australia’s most-visited domestic web stores. According to a study by CupoNation, Bunnings, JB HiFi and Woolworths are the most popular domestic web stores visited by Australians. Ebay and Amazon are ...
Aldi now has the most-read supermarket catalogue in Australia, but Coles and Woolworths catalogues are better at converting readers into paying customers. Roy Morgan research has shown that an average 5.1 million Australians aged 14 ...
Woolworths has launched its 2016 Christmas campaign with ‘Street Party’ television ad. Woolworths has debuted its latest campaign by M&C Saatchi, a 30-second ‘Street Party’ TVC. It features an Australian neighbourhood street gathering for a ...
Woolworths today announced “significant improvements” to the Woolworths Rewards program, including a points exchange with Qantas Loyalty, saying it “didn’t deliver enough” when it overhauled its loyalty program and introduced Woolworths Points last year. Woolworths and ...
Susi Banks reports from Ad:tech 2016 in Sydney, where Jae Eddison, head of B2B at Woolworths online discussed the rollout of their business service, and how customer service is still instrumental in success. Although Woolworths as ...
Patrick D’souza recalls working on Woolworths’ 2011 TV and online campaign, and stresses the importance that the company must continue to modernise and adapt to changing consumer food demands and trends. The news on Woolworths ...
Woolworths has flagged its intention to end its home improvement venture, cutting ties with its “unprofitable” hardware chains, Masters and Home Timber and Hardware, most likely through a prospective sale or wind-up process. Woolworths’ chairman ...
With consistent competition from other major supermarkets, Woolworths has made big moves to reduce their prices, improve customer service and remain competitive. Phil Hine weighs up new systems and initiatives, but still wonders if it’s ...
Woolworths’ revamped customer loyalty program launches today and includes significant changes for the nine million members that will be automatically switched over. Australia’s biggest supermarket chain Woolworths announced at the weekend that its Everyday Rewards ...
The opportunity to impress is available every day, writes Phil Hine, general manager of Displays 2 Go. I have worked in the grocery retail industry for a number of years and have seen plenty of ...
Woolworths’ own brand range has won its branding agency two gold and two silver international Vertex Awards for private-label packaging design. Simon MacDonald, executive director of retail own brand (ROB) consulting firm Marque Brand Consultants, which ...
Top scoring meaningful brands on average gain 46% more share of wallet than low scoring brands, a Havas Worldwide study has revealed. Local big supermarket chains Woolworths and Coles make up the top three this ...
