A benchmarking report into Google Product Listing Ads shows rapid adoption of image-based product listing ads by retailers based on positive consumer response. The analysis found that by July this year click-through rates were 21% ...
Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights from data, a recent US report claimed. Marketers are under increasing pressure to find ...
Customer relationship management software vendor Salesforce.com has announced that its widely-used Radian6 social media listening platform is in the process of adding listening coverage in China and Russia. The move will allow global brands to ...
The top three most trusted brands are unchanged from last year, with healthcare brands Dettol, Band-Aid and Panadol being voted as the most trusted again in a survey conducted by Reader’s Digest. The annual ‘Most Trusted ...
B2B Big Plays is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. Airbus wants to own the sky – or is it love? Global – In a first for the ...
The Interactive Advertising Board (IAB) Australia has announced the six finalists for its inaugural Digital Marketer of the Year Award, run in conjunction with Marketing magazine. The Award seeks to identify an Australian marketer who ...
Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until brands have harnessed its power to their full advantage. One aspect ...
An Australian start-up is aiming to give small bricks-and-mortar retailers the tools to listen and learn from their customers through the launch of its social media analytics tool. Local Measure, today announced the launch of ...
Woolworths pipped competitor Coles at the post as the most valuable Australian retail brand, while Harvey Norman’s brand dropped a staggering 27% in value over the past year, according to a study. Interbrand’s ‘Best Retail ...
Google’s paid shopping listings, which are set to come into effect in Australia this week, boost the share of clicks on product listings by 210%, a study has found. Global analysis conducted by digital ad ...
With Google’s product listing ads seeing increased adoption and mobile devices continuing to garner the attention of consumers and advertisers, 2013 should prove to be yet another challenging, but rewarding year for search marketers. With ...
Retailers will soon have to pay for listings in Google Shopping results, as well as come to terms with a new algorithm, with the web giant set to start roll out of its commercial model ...
