Experienced business development managers with strong networks and sound digital skills will be in high demand in 2016, according to findings from the Robert Walters 2016 Global Salary Survey. The survey found that while Australian ...
Only 12 women appear in this year’s Forbes’ 50 Most Influential CMOs list, compared to 17 in 2014. The highest ranking female, Beth Comstock of General Electric, climbed from eighth place in 2014 to fifth ...
Squatty Potty, a US brand of toilet stools, has launched one of the strangest, funniest and surprisingly family-friendly video ads relating to colon health the internet has ever seen. “Pooping will never be the same. ...
Peter Shankman, the entrepreneur most famous for founding the Help A Reporter Out (HARO) website connecting journalists to sources, as well as marketing strategist, author, and public speaker, is in Australia to spread his ideas ...
Google is Australia’s most influential brand for the second year in a row, according to market researcher Ipsos’ ‘Most Influential Brands’ survey for 2015. Technology brands dominate the top four places in the list, with ...
Brand custodians need to rethink the responsiveness of the brand implement-test cycle, writes Graham Plant. When the theme of this issue of the new-format Marketing (which, by the way guys, looks awesome) was presented to ...
In Australian media news this week, Australian cinema box office sales reach an all-time high for the year to date, Commercial Radio Australia announces the finalists of its Siren Awards for radio advertising, the Outdoor Media ...
In Australian media news this week, Commercial Radio Australia’s new report links listeners with online activity, Survey 2 radio ratings are out, and Domain Group to collaborate with commercial real estate agents in a new ...
Room-sharing platform, Airbnb and Aussie Rules Football team, the Sydney Swans have teamed up to offer the Sydney Cricket Ground as the largest property ever listed on the accommodation website. An apartment within the stadium ...
Tourism Australia has partnered with Atlantic Productions to bring legendary documentary presenter David Attenborough to the Great Barrier Reef as part of a renewed push to promote Australia’s aquatic and coastal experiences. Attenborough’s three-part ...
This case study details VB’s campaign to reconnect with its loyal customers – hardworking Aussie blokes. The brand rebuilt its credentials through out-of-home advertising and integration with cricket, explained here from objectives to strategy, execution ...
The Commonwealth Bank of Australia has overtaken ANZ to become the country’s strongest banking brand, according to the Brand Finance annual study. The ‘Banking 500’ study conducted by brand valuation and strategy consultancy Brand ...
Rakhal Ebeli reflects on the changes that news has undergone in recent years and the potential benefits of this to marketers. Something is happening. Something is happening very quickly. The news is slipping from ...
The finalists for Doritos’ 2015 ‘Crash the Super Bowl’ contest have been announced, and again there’s an Australian entrant in the final 10. Australian filmmaker Armand de Saint-Salvy is one of 10 finalists in ...
