The finalists for Doritos’ 2015 ‘Crash the Super Bowl’ contest have been announced, and again there’s an Australian entrant in the final 10. Australian filmmaker Armand de Saint-Salvy is one of 10 finalists in ...
Demand for specialised skills in digital marketing will continue to increase in 2015 as more companies optimise their websites for mobile and IT and marketing departments work more closely together. Recruitment company Hays has ...
* Sponsored content: This article was created by Marketing in collaboration with Teradata. The Econsultancy report mentioned in this article, ‘Enterprise Priorities in Digital Marketing‘, is available free for Marketing readers. Marketing attribution systems top ...
In Australian media news this week, the BBC’s global arm has gained significant ground on CNN for the title of most popular global news site; Southern Cross Austereo has celebrated success in the ratings and ...
In Australian media news this week, Nine and Fairfax are reportedly planning a video streaming service together, the launch of Catablog, a new bloggers directory, the commercial radio awards finalists are announced, The Economist posts a ...
A new brand campaign for Realestate.com.au starring Hollywood icon Arnold Schwarzenegger is hitting screens with a high-impact media schedule, commandeering all free-to-air and Australian subscription commercial television and major digital advertising networks simultaneously. REA Group’s new ...
In Australian media news this week, PR agency Webar Shandwick reveals new insights into the digital lives of journalists, Bauer Media announces the launch of a new fortnightly spin-off for TV Week and Belle editor-in-chief Neale ...
Three designers, one theme, 150 plungers and countless cups of coffee was all it took for designer, Christel Hadiwibawa, to be named the winner of ‘The Azera Project’. The competition, created by Nescafé, involved three ...
It’s something marketers have long known: consumers eat and buy based on occasions, not by demographics or psychographics. Therefore, leveraging an occasion – like the fast-approaching Easter period – presents a real business opportunity. And ...
This guest post is by Lauren Quaintance, award-winning journalist and head of content at Sydney content marketing agency Storyation. When I started my career as a journalist two decades ago, if you’d told me that brands ...
Men of Australia, would you like get a perfectly fitted, tailor-made suit without ever setting foot in a store? Well, today is your lucky day, if you’re willing to submit to an airport-style full body ...
Two-thirds of marketers around the world plan to increase investments in digital marketing in 2014, with spend on data and analytics topping the list of digital priorities. A survey of 2600 marketers globally conducted by ...
Linen company Sheridan is on the hunt for their next ‘Towel Man’ conducting a nation wide search for their next brand ambassador. The winner will feature in Sheridan’s new towel campaign, and let’s just say ...
