This article was developed by Marketing to promote Salesforce Marketing Cloud’s ‘Cross-Channel Checklist: Mobile Messaging’, which can be downloaded here. You know your customers have their mobile phones at their side 24/7, so why ...
This is a sponsored post written on behalf of SAP to promote its Australian Digital Experience Report, which is available to download here. Some of Australia’s biggest and best-known brands are alienating customers due to ...
This is a sponsored post from AGDA to promote its upcoming Design Means Business event on 18 August in Melbourne. In the second instalment of its Design Means Business event series, AGDA is offering a ...
*The following is a sponsored post by Oracle Marketing Cloud to promote its asset, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms‘, which can be downloaded here. Being a customer champion ...
* Sponsored content – This article was produced by Marketing Magazine on behalf of LogMeIn to promote the report, ‘Where Contact Centre are Missing the Mark with Customer Care’, featuring results of a survey conducted by ...
94% of customers have discontinued communications with a company because they had received irrelevant promotions and messages, a recent Blue Research study has found. Oracle cites this statistic among a string of research findings that ...
Ideal customers spend twice as much as regular customers and carry a five-times greater lifetime value, research by Deloitte has shown. This research is among the key points cited by Oracle in its latest report, ...
* Sponsored post – this article was commissioned by Marketo to promote its research report, ‘The rise of the marketer’, conducted by The Economist Intelligence Unit. Marketing readers can download a complimentary copy of the report ...
* This article is sponsored by and produced in association with Oracle to promote the Oracle Marketing Cloud white paper ‘Modern Marketing Essentials Guide: Cross-Channel Marketing’, which can be downloaded free. There are more than ...
* This article is sponsored by and produced in association with Oracle to promote the Oracle Marketing Cloud white paper ‘Modern Marketing Essentials Guide: Data Management’, which can be downloaded free. When you understand ...
* Sponsored content Gartner has placed IBM’s digital commerce offering in the number one place for ‘completeness of vision’ and in the top three for ‘ability to execute’ compared with competitors. The Gartner Magic ...