Samsung has taken gold for results from its London 2012 Olympics sponsorship, as the sponsor that did best out of the Games in terms of website visits, while Adidas has again been upstaged by non-sponsor ...
Big tobacco’s attempt to overturn the Federal Government’s plain packaging laws has been thrown out in a ruling issued this morning by the High Court. The laws, which come into effect on 1 December, will ...
The release of the iPhone generated world news and not always for the right reasons. Most will remember the 300-page phone bill Justine Ezarik received in a box from AT&T and the YouTube video that ...
Digital marketing literacy (or lack thereof) is likely to make, or break, brands and marketplaces over the coming decade. Disagree? Ask folks in the travel (far fewer travel agents), music (iTunes as the biggest music ...
In a feat of advertising agility, American telecommunications giant AT&T used footage of gold-medal performances from the Olympics just hours after the event was run to develop a series of near live TV spots. Created ...
Epic brand video alert! Lego has put the story of its origins into a 17-minute animated film of epic proportions. As the play block and iconic children’s brand celebrates its 80th birthday, it has revealed the ...
‘Online video’, a format ‘traditionally’ entailing short rather than long online clips, is the subject of Marketing‘s latest infographic investigation. The point that emerges most strongly out of our visualisation of comScore’s data is the ...
Growth in mobile ad spend outpaced growth in total online revenue by a factor of ten to one during the past financial year, as the online ad industry cracked $3 billion for the first time. ...
Surf Dive ‘n Ski, Myer and Kmart were named as the retailers behind the year’s best catalogues at last Friday’s 21st Australian Catalogue Awards. Surf Dive ‘n Ski’s took out top honours for the ‘up to ...
Hello again Everyone, These days a lot of companies are focusing on understanding their customers’ needs so they can deliver compelling products and services which will also hopefully result in long-term profitable customer relationships. As ...
The disparity between the winners and losers in the latest round of magazine readership figures continues to grow with some titles jumping by more than 50% while others shed a third or more of their ...
Marketing in 2012 means you have to be perfect all the time, using every avenue at your disposal. Falling down and failing at the key moment when you almost have a long-term customer is no ...
In the July issue of Marketing you may have read the feature titled ‘Digital Darwinism’. The article outlined the evolution of digital agencies from the early days of web design to the present where we ...
