Marketers will better integrate sales and media touchpoints by developing clearer consumer journey maps from awareness to purchase, as digital platforms continue to blur the lines between the two previously separate disciplines in 2016. According to Millward ...
Google was Australia’s best perceived brand at the end of 2015, new figures from YouGov BrandIndex has found. The study, by UK-based research company YouGov, includes over 250 brands and asks respondents: “If you’ve heard ...
The downfall of electronics retail chain Dick Smith has been a long time coming, and it’s vital that other major brands in the sector learn from the company’s mistakes, a new study from Roy Morgan Research ...
A long period of stagnation and declining importance of brand values may have come to an end after Kraft Foods was valued at a massive US$41.3 billion, following its acquisition by the newly formed Kraft ...
Global beer giant Heineken has uncovered the secret to finding love: drinking less of its product. The message is all part of the company’s latest global ad campaign, ‘Moderate Drinkers Wanted,’ which promotes responsible drinking ...
Weight Watchers is going where no weight loss company has gone before, inviting all to ‘live bigger.’ The tagline is part of a rebrand for the iconic weight loss company and is designed to act ...
Sweat and limitations are about to become things of the past, according to the latest campaign from mens grooming brand Old Spice. The brand has recently launched a new line of body wash and antiperspirants and ...
The current notion of board diversity is too simplistic and may be stifling the search for talented directors, a study by Blenheim Partners and Macquarie University has claimed. In a 72-page report of the challenges of attaining ...
Fashion generally isn’t the first thing that comes to mind when you think of Pizza Hut, however a new line of clothing from the US pizza giant is aiming to change perceptions. To do so, ...
Lean Cuisine, the US company, has created a device that detects and removes key health-related words such as ‘diet’ and ‘weight loss’ from cable TV broadcasts. January typically sees a surge in the number of ...
Popular SBS newsreader Lee Lin Chin has starred in the 2016 edition of the annual Australia Day themed lamb commercial. In the commercial, Chin, still haunted by the memory of a bitterly cold 1996 Australia ...
Changes to the way in which Facebook implements its display ads has been successful, a study by Adobe Digital Index has found. The study comes as Facebook continues to apply pressure to Google’s ad business ...
