This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing marketing strategy to build trust, authenticity and reliability with customers. ...
Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson outlines how marketers should invest in their digital marketing strategy, particularly email, moving forward. The pandemic has ...
For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since the start of the COVID-19 pandemic, we’ve seen growth in both ...
The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or a free trial? Iman Ghodosi explains why most subscription ...
Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely associated with physical community activities and character traits. ...
Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising strategies. Brands might be pivoting as they prepare for a post COVID-19 ...
Natasha Lane explores whether marketers can effectively drive conversions using a company blog. They say that content is king, but how powerful is it at driving conversions? No matter your niche, you’re likely aware of ...
As entertainment takes on a new significance in our daily lives, Lance Traore explores why mobile gaming is one of the most effective, and underutilised, engagement channels available to advertisers. As isolation restrictions continue to ...
Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to new tools that can maximise every dollar spent. Marketing recently caught ...
Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of limiting their options? Stewart Gurney puts forward a compelling ...
Nicolette Pinto highlights how you can revitalise your re-marketing efforts and effectively show customers that your brand is back in business. New user acquisition for non-essential products and services may well have taken a back ...
Virtual events have been a hot topic for the industry since the beginning of the pandemic and into the foreseeable future. Andrea Dixon writes about how to deliver a successful virtual event that has measurable ...
