Leads
Leads
The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite. Business leaders are looking to their organisations’ real-time data and advanced analytics ...
With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture customer relationships in a challenging economic environment. We recently caught up ...
This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing marketing strategy to build trust, authenticity and reliability with customers. ...
Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson outlines how marketers should invest in their digital marketing strategy, particularly email, moving forward. The pandemic has ...
For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since the start of the COVID-19 pandemic, we’ve seen growth in both ...
The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or a free trial? Iman Ghodosi explains why most subscription ...
Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely associated with physical community activities and character traits. ...
Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising strategies. Brands might be pivoting as they prepare for a post COVID-19 ...
Natasha Lane explores whether marketers can effectively drive conversions using a company blog. They say that content is king, but how powerful is it at driving conversions? No matter your niche, you’re likely aware of ...
As entertainment takes on a new significance in our daily lives, Lance Traore explores why mobile gaming is one of the most effective, and underutilised, engagement channels available to advertisers. As isolation restrictions continue to ...
Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to new tools that can maximise every dollar spent. Marketing recently caught ...
Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of limiting their options? Stewart Gurney puts forward a compelling ...
