Technology & Data
Technology & Data
I landed in Australia from the United Kingdom eight months ago and observing where the local digital marketing industry is heading has been an interesting learning curve. I’ve completed my deep-dives and now with my ...
It seems I’m part of something the business world finds popular. No, I take that back – they find it downright sexy. But like all sex symbols it is enigmatic at arm’s length and difficult ...
Big data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust, according to IBM’s CEO Ginni ...
How much is a loved one worth this Valentine’s Day? The answer: $41, according to IBISWorld. And as for what it will be spent on, chocolates and lingerie are out, while dinners out and getaways ...
Two-thirds of consumers would say no to internet tracking if a ‘do not track’ feature was easily available, suggesting that a data ‘black hole’ could soon open up under the digital marketing industry. The finding, ...
One of the most critical issues for businesses is being clear about their sustainable competitive advantage (SCA). Or put another way, being able to answer the question: “Why would someone buy from you and not ...
Update 29 January 2013: Only four days left to participate, if you haven’t already. Green Hat has been kind enough to pull some preliminary results for us: Social is gaining traction, with participants describing their ...
Marketing budgets were cut back in Asia Pacific during January, bucking the global average which registered an increase, according to Warc’s latest Global Marketing Index (GMI). The monthly index for marketing budgets, which draws on ...
During my (mostly relaxing, thank you) Christmas break, a Skype chat with a mate living in New York was the only conversation that really dragged me out of my holiday bliss and back to thinking ...
Following on from Toolkit 2012, one of the most read pieces on Warc last year, the current edition aims to repeat its success. But where the former projected ideas such as the weight of the ...
Consumer confidence failed to repond to rate cuts, a rising dollar, growth in the share market and a drop in unemployment in January, to start the year virtually unchanged. Westpac-Melbourne Institute’s joint ‘Index of Consumer ...
This article is co-authored by Iggy Pintado, founder and CEO of connectgen, author of Connection Generation and co-host of podcast The Social Business with Annalisa Holmes. The shortcoming of the traditional understanding of productivity is that it ...
CMOs and CIOs will begin 2013 as peers and end the year as either friends or ‘frenemies’, as the CIO becomes more actively involved in marketing automation decisions, a trend report says. Business analyst IDC’s ...
