Telstra has been ranked the most valuable brand in Australia for the second year running. Brand Finance’s Brandirectory listing has been released for 2017, and reveals that Telstra is Australia’s most valuable brands. The Brand ...
Masters had lower customer satisfaction than Home Hardware, Bunnings and Mitre 10. Masters Home Improvement enjoyed a slightly lower customer satisfaction store than its three big hardware competitors: Bunnings, Home and Mitre 10. The monthly ...
Meat and Livestock Australia and Melbourne University are joint winners of Marketing Program of the Year at the 34th annual AMI Awards for Marketing. This year’s joint Marketing Program of the Year winners at the ...
Telstra, Qantas and Optus are the most ‘loved’ Australian brands on social media. According to the ‘Netbase Top 50 Brand Love List’, Telstra, Qantas, and Optus are the most ‘loved’ Australian brands on social media. ...
UnLtd, the organisation which unites Australian media, marketing and advertising industry organisations and professionals to help undo youth advantage, has released its yearly results. Marketing, media and advertising charity UnLtd has released its yearly results, detailing ...
Loyalty programs remain a robust and popular method of engaging customers, particularly among Millennial consumers. Australia’s love of loyalty programs is steady, with strong growth among Millennials, according to ‘For love or money 2016.’ The ...
Justine Schofield is the ambassador in a new Helga’s campaign that will allow customers to send a gift sandwich to a friend or loved one. Customers will be able to order a gift sandwich to be delivered by ...
Charlie’s Cookies’ Jacky Magid and Marianna Malkin talk to Ben Ice about the brand’s work with Qantas and support of Bangarra Dance Theatre, and its interesting position in an ever-changing market. And, of course, love ...
Gary Mortimer writes that ‘Kmart versus Target’ will become a great case study on the risk of a brand cannibalisation strategy. Facing more than $1 billion in impairments and a further $145 million in restructuring costs, Wesfarmers’s ...
An annual report shows that JB Hi-Fi has the strongest corporate reputation in Australia, and ranks the top 60 based on overall reputation. The ‘2016 Corporate Reputation Index’ shows that JB Hi-Fi ranked highest among 60 companies ...
As more and more data is shared in the cloud, Jay Muelhofer asks if the marketing department has become the weakest link when using and protecting sensitive information. We’ve all been there. In the midst ...
New Zealand firm Brother Design has scooped four golds at the Vertex Awards program for private label packaging design for its work on Foodstuffs NZ’s Pams label. The work took out gold awards for Pams Popcorn, ...
Dominant retail giants Wesfarmers – owner of Coles supermarkets – and Woolworths hold a 70% of market share of Australia’s fresh food grocery market, but have had contrasting fortunes over the past few years. Half-year ...
