Author: Josh Loh
Author: Josh Loh
This week Microsoft became the third ever US company to achieve a 13-digit valuation, joining the ranks of Apple and Amazon. If not for only a brief moment, during Wednesday’s NSADAQ extended trading Microsoft became ...
Founder and CEO of Australian delivery start-up Sendle tells Marketing about the company’s early growing pains and how it became Australia Post’s scariest rival. If you haven’t heard of Sendle, it’s an Australian door-to-door parcel delivery service ...
Following its Chapter 11 bankruptcy declaration, independent programmatic buyer Sizmek has agreed to sell its DSP and DMP assets to US martech company Zeta Global. The technology sale follows Sizmek’s filing for voluntary Chapter 11 ...
‘Unhealthy marketing’ will be phased out of more than 2000 Queensland outdoor advertising spaces, according to Health Minister Steven Miles. More than 2000 billboards, bus stops, train stations and road corridors will cease to advertise ...
JCDecaux will donate €20 (AU$31) million to restoration efforts for the fallen Notre Dame Cathedral, as well as provide global fundraising OOH advertising support. French President Emmanuel Macron has promised to rebuild the 12th Century ...
Mars owned petcare brand Puppo has plastered New York City with bespoke advertising for every dog in the city. Puppo, the first nutrition brand to arrive from Mars Petcare’s Kinship Labs, is a personalised dog ...
Heeding critiques of its beer over the past few years, Carlsberg has introduced a new brew it promises to be better than the last. Carlsberg is owning up to its long-running global slogan ‘Probably the ...
Coca-Cola Australia has announced a series of updates to its ‘A World Without Waste’ sustainable packaging program across almost all of its drink brands. According to Coca-Cola Australia and Coca-Cola Amatil, 70% of its plastic ...
The final season of HBO’s critically acclaimed blockbuster television program Game of Thrones airs today, but you probably already knew that. Here are three brands celebrating the release. Perhaps the most hyped TV show of ...
A new year brings a new stream of advertising complaints for the Ad Standards Community Panel to asses, some of them flippant claims of easy offence and others with serious impacts on society. So far, ...
Consumers are now choosing search engines over word-of-mouth recommendations – and Australian marketers are struggling to keep up. According to the 2019 edition of the ‘Salmat Marketing Report’, 49% of respondents trust search engines – ...
Spotify has launched new analytics tools for music marketers to understand the actions listeners take after listening to an ad. This week Spotify introduced additional functionalities to its self-serve ad management platform, Ad Studio. Spotify ...
