Facebook has today unveiled a first look at Libra, its attempt to disrupt the way consumers share and spend money over the internet. The announcement includes four major parts: the Libra blockchain: Facebook’s prototype for ...
Pine O Cleen has revealed its first television spot since 2014. The new campaign, ‘You Don’t Know Where That’s Been’, from Host/Havas and Pine O Cleen focuses in on the ‘gross’ aspect of germs and ...
Last week Apple hosted its annual Worldwide Developers Conference (WWDC), revealing highly-anticipated updates to its mobile and desktop platforms. Apple fans rejoiced as the goliath technology company’s executive team took the stage yet again to ...
Only 13% of websites retain their ranking position in search across mobile and desktop, a new study has found. The next time you’re looking for an item online, you may want to run a search ...
This year’s ad:tech Sydney saw the industry come together in celebration of not only advertising technology, but the broader implications of how advertising and marketing’s use of it influences the wider world. This article originally ...
Following a successful launch earlier in the year, the latest instalment of Heart Foundation and Host/Havas’ ‘Serial Killer’ campaign is receiving some serious online backlash. Update (29 May): Heart Foundation has since released an amended version ...
YouTube is the most popular brand among Australian youths, according to a new report from Growth Tank and Youth Insight. The ‘Top 100 Youth Brands Report’ was presented for the first time this past weekend ...
MCN will launch six-second advertising spots across its linear TV network, a first for traditional Australian broadcasting. The six-second spot has received plenty of attention over the past few years as an edge-pushing, experimental format ...
Having already offloaded AU$51 million of its assets to stave off bankruptcy, Sizmek is now reportedly in talks with Amazon to sell its Ad Server. Amazon is reportedly closing in on a deal with independent ...
Early last month Telstra announced its new rewards program ‘Telstra Plus’; today The Monkeys has unveiled the program’s first campaign. Telstra CEO Andy Penn called it an ‘Australian telco first’ upon announcing the new rewards ...
Half of Australian consumers choose Paypal over credit cards when shopping online and more than 10% regularly choose Afterpay in store, a new study from Salmat and ACRS finds. The Australian consumer’s use of non-traditional ...
On the second day of Facebook’s annual F8 conference, the technology company has introduced its vision for a safe and inclusive future in digital realities. The San Jose, California event saw Facebook introduce a range ...
Over Tuesday and Wednesday this week, Marketing had the pleasure of partnering with Spotify to present the first Espresso Series breakfast events in Sydney and Melbourne. Spotify Espresso saw marketing leaders of all stripes gather to ...