Author: Josh Loh
Author: Josh Loh
ABC’s head of audience data and insights discusses prevailing issues in the Australian media landscape, Michelle Guthrie’s impact on the brand and why measurement should be taken out of commercial hands. Last week saw ADMA’s ...
The Australian Senate has voted to reverse the Coalition Government’s electoral allowance bill – disallowing MP’s from using taxpayer dollars on TV and radio political advertising. In February, the Morrison Government passed new regulations allowing ...
Adobe, Microsoft and SAP are looking to standardise the way businesses organise, trade and format data with the introduction and expansion of the ODI. Back in September of 2018, Adobe, Microsoft and SAP’s CEOs joined ...
Marketing has a quick catch up with CBUS head of technology Rob Pickering to discuss what Adobe’s latest updates look like from a customer perspective. While Marketing is in Vegas for the 2019 Adobe Summit, we’ll be giving ...
AR, VR, MR, XR… when will it end? Futurist Cathy Hackl walks through how immersive new realities are shaping modern marketing. While Marketing is in Vegas for the 2019 Adobe Summit, we’ll be giving quick ...
Prior to her appearance at ADMA Data Day, Rolee Satyam, head of analytics at Woolworths’ digital arm, tells Marketing why customer centricity leads every decision she makes, from personalisation to career development. Putting the customer ...
The AFL has renewed its sponsorship deal with Toyota, extending its current relationship to 20 seasons with a record-breaking $74 million four-year contract. The deal is being touted as the biggest sports sponsorship arrangement in ...
Google Ad Manager will be shifting its auction model from second- to first-price, resulting in a potentially more costly landscape for digital advertisers. Google’s programmatic ad distribution will transition to a first-price auction model “in ...
Steve Lesnard, former Nike brand leader, tells Marketing why some brands can’t get social purpose right and others fail to grasp the importance of CX. To the masses, marketing can seem a rather superfluous practice. To someone ...
The latest ‘Warning Spots’ audio ads from AAMI, via Ogilvy Melbourne, warn Spotify listeners when they’re approaching dangerous driving areas. Across the Labour Day long weekend in Victoria, drivers enjoying their music through Spotify’s free ...
The Marketing Academy Australia has announced 30 new marketing executives to participate in its exclusive 2019 Scholarship Programme. The 2019 cohort for the Academy’s exclusive Scholarship Programme was announced earlier this week in Sydney at ...
Australian beer company Mountain Goat has launched its latest campaign, mostly involving phone conversations with farm animals. In an effort to build communication with their customers, many companies employ call centres – human-supported and otherwise ...
