Author: Josh Loh
Author: Josh Loh
Australian businesses are lagging behind global counterparts when realising and unleashing the benefits of design, according to an InVision report. The report, ‘The New Design Frontier’, surveyed more than 2200 businesses globally – including 780 ...
Clive Palmer and his United Australia Party are once again in hot water for crossing the privacy line with voters; the party’s recently-released mobile game includes location and identification tracking features. Following the text message ...
The end of last week saw Hungry Jack’s recreate Victoria Bitter’s well-known ‘Hard Earned Thirst’ spot, and so today VB struck back with a copycat ad of its own. The tagline ‘a hard-earned thirst needs ...
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the latest Kantar report, AdReactions 2019. According to Kantar, ‘male-skewed’ brands are globally valued at US$9 (AU$12.6) billion less on average ...
MD Silvio Zaccareo explains Lavazza Australia’s motivation for sponsoring all four tennis Grand Slams and explores its delicate approach to local branding. It is the most bizarre thing, to sit in an air conditioned box ...
Salesforce has announced major updates to its Marketing Cloud and Datorama platforms, allowing marketers to consolidate and visualise all of their data sources on a single dashboard. Since its US$800 million (AU$1.1 billion) acquisition of ...
Marks & Spencer Australia has launched ‘Life Isn’t Uniform’, its first Down Under campaign, in anticipation of Australian kids returning to school next week. The campaign developed by marketing agency ClubQT and produced in-house by ...
French data regulator the CNIL has fined Google €50 million (AU$79 million) for breaching the EU’s GDPR laws introduced last year. The tech giant was reprimanded for a “lack of transparency, inadequate information and lack ...
Visa has launched its latest content campaign, starring Chinese-Australian actor Ronny Chieng, to raise awareness of its mobile payments function. The three part satirical series features Crazy Rich Asians actor and Daily Show correspondent Ronny ...
This week the Australian Football League launched its new brand positioning for AFL Women’s ahead of next month’s opening of the NAB AFLW competition. The campaign developed Clemenger BBDO Melbourne places AFLW player and fans ...
The 2019 edition of Meat and Livestock Australia’s Summer Lamb campaign reignites a century-old proposition to unite Australia and New Zealand to form New Australia-land. For the second year in a row, Meat and Livestock ...
Australian brands are failing to improve on customer experience due to lengthy surveys and perceived brand inaction, a new study reveals. More than half of Australian consumers abandon customer feedback surveys because they are too ...
Kraft Heinz CMO Shalabh Atray explains why up-and-coming marketers should be steering company culture and why the FMCG sector is the perfect place to start. Of all the categories, there is no better training ground ...
