Author: Josh Loh
Author: Josh Loh
The B2B scene is evolving faster than ever, and the onus is increasingly falling on marketers to ensure businesses keep up. Josh Loh picks apart the findings from Green Hat’s annual ‘B2B Marketing Research Report’ ...
Health insurance provider Frank has released Australia’s first voice app for the private health industry on the Google Assistant platform. The ‘Frank insurance’ app, designed by agency whiteGREY, is designed to provide members and non-members ...
Half of Australian consumers have higher CX expectations than a year ago and 71% still prefer human engagement over AI. According to the ‘Zendesk Customer Experience (CX) Trends Report 2019’ released today, companies across the ...
Commercial Radio Australia (CRA) has lodged a range of regulations and measures to protect the industry from “global tech giants” in its submission to the ACCC. In its bid to contribute to the ACCC’s inquiry ...
Marketing has teamed up with Dynata to deliver key insights into the research and purchasing tendencies of customers in the travel sector. The fourth instalment of the ‘2018 Voice of Industry Series Australia and New ...
The ACCC is looking to monitor the algorithms of big digital platforms to maintain a “sustainable” journalism environment. One Facebook exec has come out swinging in response. Facebook has patently rejected the Australian Competition and ...
Twitter will attempt to protect the integrity of online discourse in Australia by updating policies and being entirely transparent about political advertising in anticipation of this year’s Federal Election. Attempting to address some of its ...
New data from audience insights body EMMA finds that 85% of the population reads digital news media; NewsMediaWorks CEO finds the statistics encouraging. Digital news media is now read by almost 16 million Australians aged ...
Personalised shopping experiences are among the highest priorities for Australians when making purchasing decisions, says the latest brand report from Adobe. Adobe has this week released its 2019 ‘Brand Content Report’, confirming that Australians’ purchase ...
Earlier this month, Campaign Monitor announced the acquisition of two additional email marketing platforms to add to its suite. Chief product officer Cody Bender and CEO Wellford Dillard tell Marketing why small businesses should be very excited. ...
After McDonald’s lost its Big Mac trademark in the EU, Burger King has added the name to its own menu – with a twist. Earlier this month, McDonald’s lost a hard-fought trademark battle for its ...
Despite a year full of controversy, Australians are still using Facebook more than any other social media platform, according to a new digital report from Hootsuite and We Are Social. The eighth annual ‘Digital 2019’ ...
