Author: Mathew McDougall
Author: Mathew McDougall
China’s largest ecommerce site Alibaba broke its sales record on Tuesday for the annual ‘Singles Day’, a celebration slightly lacking purpose that has become an online shopping spree. Alibaba’s revenue increased 62% compared with last ...
After various food safety concerns in recent years, ecommerce grocery shopping is getting big in China, writes Mat McDougall. With ever growing numbers of health scandals rocking the Chinese food industry over the past ...
Does your brand reach customers in China via Instagram? Not anymore. Mat McDougall looks at the implications of the Chinese government’s latest social media ban. Following the recent protests in Hong Kong, China has ...
Despite having modest parents, the younger generation of Chinese is finding a voice on social media, from showing off and asserting their opinions to finding new ways to consume. Mathew McDougall looks into this cultural ...
Video sharing apps are huge in China too, but their names aren’t quite as familiar as Instragram or Vine. Mathew McDougall writes how Weishi and Wanpai present a great opportunity for brand content and product ...
Immediate access to the seller is a key expectation of Chinese online shoppers, writes Mathew McDougall. In Western markets, digital marketing is not as simple as creating a Facebook page, and it is definitely not like ...
Non-English-speaking tourists have a frustrating time when all they want to do is spend money, writes Mathew McDougall, who argues that China’s favourite tourism destinations need to make greater efforts to cater to the Chinese ...
There have been floods of articles lately claiming that universities are seeing a drop in the number of international students they are attracting. But is this really the case? It may be that we are ...
