Author: Mathew McDougall
Author: Mathew McDougall
Chinese shopping spree: doing Singles Day the right way
November 14, 2014
China’s largest ecommerce site Alibaba broke its sales record on Tuesday for the annual ‘Singles Day’, a celebration slightly lacking purpose that has become an online shopping spree. Alibaba’s revenue increased 62% compared with last ...
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Why milk is the secret ingredient in export to China
October 27, 2014
After various food safety concerns in recent years, ecommerce grocery shopping is getting big in China, writes Mat McDougall. With ever growing numbers of health scandals rocking the Chinese food industry over the past ...
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Why the end of Instagram is only the beginning
October 16, 2014
Does your brand reach customers in China via Instagram? Not anymore. Mat McDougall looks at the implications of the Chinese government’s latest social media ban. Following the recent protests in Hong Kong, China has ...
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