Chinese Lunar New Year- a window of opportunity for Australian businesses
Nearly 2% of Australia’s population was born in China, making our country a go-to destination for Chinese Lunar New....
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Mathew McDougall
Dr Mathew McDougall has been involved in the Chinese internet and media industries for over a decade. Dr McDougall is currently the CEO and founder of Digital Jungle, a leading Chinese social media marketing agency.
Chinese shopping spree: doing Singles Day the right way
China's largest ecommerce site Alibaba broke its sales record on Tuesday for the annual ‘Singles Day',....
Why milk is the secret ingredient in export to China
After various food safety concerns in recent years, ecommerce grocery shopping is getting big in China, writes Mat Mc....
Why the end of Instagram is only the beginning
Does your brand reach customers in China via Instagram? Not anymore. Mat McDougall looks at the implications of the C....
Social media in China: a mirror of society
Despite having modest parents, the younger generation of Chinese is finding a voice on social media, from showing off....
Know your Weishi from your Wanpai – how brands can play on China’s social video apps
Video sharing apps are huge in China too, but their names aren't quite as familiar as Instragram or Vine. Mathew McDo....
Insights into the Chinese netizen: instant messaging is the key to ecommerce
Immediate access to the seller is a key expectation of Chinese online sho....
What Western marketers need to know about the Chinese traveller
Non-English-speaking tourists have a frustrating time when all they want to do is spend money, writes Mathew McDougal....