The Australian Competition and Consumer Commission (ACCC) kicks off a consumer rights media campaign today aimed at correcting widespread confusion among consumers about what to do when a product or service they buy turns out ...
A vacuum pack food saver, vegetable smoothies, sweet potato fries and private label deli style chips feature in the Product of the Year 2012 awards for best consumer product. The study of 7,000 Australian shoppers ...
As their presence grows at the expense of brands, consumer backlash against supermarkets’ private label lines has intensified according to a report from research agency TNS. With retailers deleting branded products from their range to ...
The Financial Times has rated the Melbourne Business School’s marketing teaching as among the best in the world, as part of its global study of MBA courses. According to the Financial Times Global MBA Ranking 2012, Australia’s leading MBA schools are ...
If you can’t see the video below, please reload this page. “You’ve got 8 seconds to hook me and 110 seconds to close me.” Jeffrey Hayzlett shares his approach to the elevator pitch at the Schmart Marketing ...
We see a lot of tongues in cheeks from brands these days, but few are as cheeky as the rebrand of recruitment agency Chantal Manning-Knight, executed to afford secrecy and discretion during those calls you ...
Corin Dimopoulos has been named News Limited’s new group marketing director and will begin in April. Reporting to chief executive Kim Williams, Dimopoulos replaces Ed Smith who has been appointed executive director of sales and ...
Fcommerce brought online selling capabilities to businesses large and small. Now reports abound that in the next day or two Twitter will be rolling out enhanced brand pages, possibly adding ecommerce functionality (already dubbed Tcommerce, ...
Speculation is rife about a potential Facebook IPO rumoured to be taking place sometime this week in what’s being called a defining moment for the internet. The Wall Street Journal reports that ‘people familiar with ...
Update 1/2/12, 1:00PM: Videos have been fixed and should now work in all browsers. If you’re seeing white spaces, please refresh this page. If you’re seeing black spaces, please wait, videos are just loading. If ...
Updated 2 Feb 2012, 8:53am with comment from P&G spokesperson. “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly ...
Fairfax Digital has launched a new ad solution across their network that allows advertisers to buy out an entire column of a page and embed interactive and downloadable content into the unit itself. The product, ...
