Author: Ben Ice
Author: Ben Ice
The Australian Volunteer Coast Guard has launched a fundraising campaign featuring an auction site called ‘Seabay’. The Seabay initiative, created in partnership with WhybinTBWA and Eleven, aims to raise vital funds for the Australian Volunteer Coast Guard ...
Autoplaying online videos result in an experience as bad as junk mail, online pop-ups and telemarketing, according to a survey of customers. HubSpot has released a report, titled ‘Effectiveness of Advertising in Asia Pacific’, that ...
New Zealand firm Brother Design has scooped four golds at the Vertex Awards program for private label packaging design for its work on Foodstuffs NZ’s Pams label. The work took out gold awards for Pams Popcorn, ...
Growth in OOH revenue, Seven West appoint AI-Media, Guvera hits 16 million users, Foxtel and beIN Sports partnership, and A-League TV ratings on the rise in our media news for 4 April 2016. OOH grows again The ...
A Qantas Boeing 737-800 and a Tesla Model S P90D electric car raced down the runway in Victoria on the weekend to launch a partnership between the brands. The Australian national airline carrier and California-based luxury, ...
Optus announced a partnership with Anna Meares, Australian Olympic cycling gold medallist, ahead of her fourth Olympic campaign in Rio 2016. Meares starts in the second phase of the ‘Relentless Improvement’ national advertising campaign, launched earlier ...
IAB Australia and Nielsen today announced details of its total digital audience measurement solution, Digital Ratings Monthly. IAB Australia and Nielsen have today released details and the first taste of data from a new cross-device internet ratings system that’s ...
With the 2016 AFL Premiership season now under way, the Hawthorn Football Club has launched a personalised interactive video campaign to target members, un-renewed members and Facebook fans. The video enables Hawks fans to create a ...
Innovid name Carolyn Bollaci as MD, APAC, Adobe Summit 2016 announcements, Hootsuite and ZeroFOX partnership, and Signal launch new addressable media solution, in our martech wrap for 30 March 16. Innovid names Carolyn Bollaci managing ...
Kellogg’s has launched a new masterbrand campaign featuring Zach King, aiming to re-imagine the breakfast event. Developed by J Walter Thompson Sydney, creative for the ‘Amazing Creations’ digital first campaign sees high-profile YouTube contributor Zach ...
Don Peppers, author and founding partner of the customer-centric consultancy Peppers and Rogers, spoke at the SAP Hybris Commerce Masterclass in Melbourne recently. Marketing spoke with Peppers about his theories, stories and advice surrounding the importance of ‘extreme trust’ ...
Digital radio uptake increases on the back of instalment in more new cars, SBS gain broadcast rights to 2018 FIFA World Cup, EPL and EURO ’16, Fairfax journalists stage walk-out, APN launch Social Economy Presentation, and Muscle ...
